Tourism and Earned Revenue Specialist

85 Israel Asper Way, Winnipeg, MB R3C 0L5, Canada

Posted Monday, June 15, 2026 at 6:00 a.m. | Expires Friday, July 3, 2026 at 5:59 a.m.

Grade
: 6 ($72,334 - $89,354)

Number of Openings
: 1

Closing Date
:
July 2, 2026

Union Status
:
In Scope

At the Museum, we offer a place where our shared values are turned into meaningful action. More than just working in an architecturally significant building, we provide a place where you belong and your career goals can align with your values, every day.

We encourage an open and equitable work environment where different values, skillsets and expertise are celebrated, because we’re stronger together. Our team is made up of talented people who are passionate about what they do and why they do it. By bringing different skills and ideas to the table, we are committed to building a workplace that is representative of the community, and country, in which we live in and are proud to call home.

Here at the Museum, we embrace diversity and inclusion. We offer opportunities to take part in a variety of family-friendly benefits, social councils, and other incredible perks including:

• Annual membership to the CMHR
• In-house discounts to the Museum Boutique, Boreal Bistro and Cloud Coffee
• Subsidized pass for Winnipeg Transit
• Health and dental benefits plan and pension plan
• Opportunity to be a part of various committees and councils
• French-language learning opportunities

And so many more!

Reporting to the Director, Partnerships and Visitor Growth, the Tourism and Earned Revenue Specialist is the Museum’s dedicated lead for proactive travel trade sales, tourism partnership development, and the full operational cycle of group tour reservations. The incumbent drives growth in group and tour earned revenue by identifying, prospecting and converting leads across the travel trade sector, including tour operators, receptive operators, motorcoach companies, group travel planners, travel agents (including online travel agencies) and destination marketing organizations (DMOs).

This is a unique opportunity for an impact-driven professional to influence tourism and leverage visitation as vehicles for advancing the Museum's mandate, recognizing that every group tour booked and every travel trade relationship built is an opportunity to broaden the reach of human rights education and inspire meaningful action. The incumbent will be a strong and thoughtful communicator, creative thinker, meticulous planner, and will bring a collaborative approach to their role and support our collective efforts to build a workplace culture that is inclusive, equitable, innovative and focused on inspiring action.

• Leads the research, development and proactive outreach of prospective local and out-of-town tour and tourism clients.
• Coordinates the full travel trade sales cycle, including prospecting, qualifying, pitching, contracting and follow‑up with tour operators, receptive operators, motorcoach companies, group travel planners, travel agents, online travel agencies, and DMOs.
• Develops and delivers compelling sales presentations and proposals that communicate the CMHR’s unique value proposition to diverse travel trade audiences.
• Proactively works with other museums to develop customized tourism products and solutions to secure sales with prospective clients.
• With guidance from the Director, negotiates and manages group tour agreements, commission structures and contracts in alignment with divisional revenue targets and established parameters.
• Represents the Museum at trade shows, familiarization (FAM) tours, sales missions and tourism industry events, locally, nationally and internationally as appropriate.
• Maintains current knowledge of tourism market trends, competitor offerings and travel trade distribution channels to continuously refine sales strategy.
• Stewards travel trade relationships through consistent follow‑up, post‑visit check‑ins and annual account reviews to support retention and growth.
• Prepares weekly, monthly and quarterly reports on group tour bookings, travel trade sales…