Regional Sales Manager - Western

Position Title

Regional Sales Manager – Western Canada
Type: Remote/Hybrid, Full-Time

Our client is a rapidly growing leader in soil health and agricultural inputs, focused on delivering innovative, science-backed solutions that improve crop performance and long-term soil productivity.

With a strong presence in thebiologicals space, they are expanding across Western Canada and offer a unique opportunity to lead a high-impact sales team in a fast-evolving segment of agriculture.

Sales Leadership & Team Management:

• Lead, coach, and develop a regional team of Territory Sales Managers and independent representatives across Western Canada.
• Establish clear performance goals, KPIs, and accountability standards while fostering a high-performance, customer-focused sales culture.

Regional Business Development:

• Develop and execute regional strategies to grow market share across biologicals, and soil amendment solutions.
• Identify new opportunities across key crop segments and expand relationships with retailers, distributors, agronomists, and growers.

Channel & Customer Management:

• Strengthen partnerships with major retail chains, independent dealers, and distribution networks.
• Support the team in closing strategic accounts while maintaining high levels of customer satisfaction and retention.

Technical Market Support:

• Collaborate with agronomy and product teams to position solutions effectively and translate technical value into commercial outcomes.
• Support field trials, demonstrations, and ROI-driven selling initiatives to drive product adoption.

Strategic Planning & Reporting:

• Develop regional business plans, forecasts, and sales reports to track performance and identify growth opportunities.
• Provide insights on market trends, competitive activity, and pricing strategies to support overall business objectives.

To succeed in this role, candidates should demonstrate:

Education & Experience:

• 7+ years of agricultural sales experience within crop inputs, soil health, biologicals, or related sectors.
• 3+ years of leadership experience managing sales teams or regional territories.
• Strong understanding of Western Canadian cropping systems, including cereals, canola, pulses, corn, and specialty crops.
• Post-secondary education in Agriculture, Agribusiness, Crop Science, or a related field is preferred.

Technical

Skills:

• Experience working within retail and distribution channels across Western Canada.
• Proficiency in CRM systems, forecasting tools, and Microsoft Office.

Key

Competencies:

• Proven ability to lead teams and drive regional revenue growth.
• Strong communication, coaching, and negotiation skills.
• Strategic mindset with the ability to balance leadership and hands‑on sales execution.
• Ability to build relationships across multiple stakeholder groups, from growers to executive‑level partners.
• Self‑driven, accountable, and comfortable operating in a dynamic, growth‑focused environment.

Quote Job Reference #
84923 . Submit your resume directly to Kevin Pedersen via email at No cover letter, please.

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