Sales Manager

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With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.
Every day, we strive to meet market needs with excellent solutions, equipment, and services - and we believe we have the best talent to deliver on those expectations.
We are looking for a  Sales Manager  to join our Sales team in Ontario.

SUMMARY:

To drive equipment sales and sales revenue while leading, coaching, hiring, and retaining a strong team of industry sales professionals. Responsible for delivery of equipment, ensuring the proper health and safety protocols are followed, ensuring a positive customer experience, and ensure branches meet and exceeds customer experience.
Expected Salary range (gross/annual)
$100k - $120K per year

DUTIES AND RESPONSIBILITIES:

Recruit, hire, train, coach, and mentor sales team members to have an effective and efficient team.
Help develop monthly, quarterly, annual sales quotas for Territory Managers and maintain the sales process
with the goal of maintaining market awareness through CAR (Competitive Activity Reports – lost sales) and
daily TM Call Reports – To ensure that we have something that is measurable for the purposes of budgeting,
forecasting, gauging TM activity, and to maintain TM accountability.
Ensuring all sales employees have the tools & support they require to work efficiently and effectively.
Maintaining and building customer relationships during equipment handovers and to ensure a safe and
positive customer delivery experience.
Communicating with clients so they are aware who to call and contact for after sales inquiries and services.
Ensuring all TM's have market awareness top of mind and achieving market share goals as agreed for the
long-term success of the company and the manufacturer.
Implement sales initiatives by developing field sales action plans and reviewing sales performance.
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing
trends, economic indicators, and competitors.
Complete sales operation requirements by scheduling and assigning sales team members and following up
on work results.
Assisting in the resolution of customer disputes/concerns in order to ensure customer satisfaction, clarify
payment issues, etc.
Regularly scheduled customer visits with Territory Managers – To ensure TM's are following Nors
protocols, evaluate their performance and training, help establish new and maintain current customer
relationships along with ensuring a positive customer experience with Territory Managers, respective
branches, and sales management.
Working closely with product support (service and parts departments) to ensure efficient and effective
delivery of equipment and a positive customer experience.
Evolve & refine the customer experience, strategy, process, and tactics to improve overall sales
performance.
Reporting to upper management on a regular basis so they are aware of sales performance, customer
experiences, and new products entering the marketplace
Review and approve all sales and rentals of equipment and attachments - To ensure all the details are
correct and that the company is profitable
Help and train TM's and provide support when dealing with challenging customers and overcoming customer
objections/obstacles to the sale.
Budgeting (Quarterly and annual) work with RVP to forecast yearly budget.
Be the lead with all financing organizations including VFS and any other lenders.
A high level of interaction with all OEM representatives (Volvo, Case, Sennebogen Manitowoc, KONE, etc.)

CORE COMPETENCIES:

Ability to calculate budgets, work with budget sheets, and forecasting
Understanding finances for the branches
Ability to make decisions that will impact company
Organization and leadership skills
Creative and outside of the box thinking
Proactive
Basic understanding of heavy equipment
Ability to explain and simplify things
Available
EDUCATION/TRAINING:
College diploma or University degree
5 years sales and management experience or previously parts and service manager
5 years…