Sales Manager

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Sales Manager, Win Craft will play a critical role in expanding Win Craft’s hardgoods presence across strategic accounts.

The Sales Manager is responsible for the development and growth of identified strategic accounts, with a focus on expanding Fanatics Commerce’s hardgoods position within the Win Craft Brand. Working closely with the Vice President of Sales, this role requires building and executing account-level business plans while educating customers on the full portfolio of Win Craft products, licenses, and custom offerings. The Sales Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

• Partner daily with internal teams across customer service, marketing, Business Intelligence, and sales to align priorities, resolve challenges, and drive coordinated account execution for Win Craft.
• Collaborate with the Vice President of Sales on seasonal timelines, account planning, and escalation of competitive or operational business issues requiring leadership visibility.
• Support co-workers in maximizing event and strategic program opportunities, sharing account intelligence and best practices to strengthen overall team performance.

• Build deep, trusted relationships with strategic retail accounts, serving as a knowledgeable resource on Win Craft Brands, licenses, and associated products to maximize revenue and margin opportunity.
• Identify, communicate, and proactively react to market trends within respective territories, ensuring customers’ expectations are met through forward-looking sales planning.
• Effectively present and close orders related to new properties, promotions, and products, ensuring customers have the right Win Craft solutions at the right time.
• Maintain thorough knowledge of Win Craft custom products and confidently present and sell custom solutions to accounts, completing product information for quotes accurately and in a timely manner.