Sr Manager Consumer and Shopper Analytics

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Sr. Manager Consumer and Shopper Analytics, Marketing Insights & Foresights in Winston Salem, NC

The Sr. Manager Consumer and Shopper Analytics is a position that requires a strategic mindset and business perspective to generate customer and shopper insights and help translate the findings into actionable insights and recommendations.

• Utilization of core research methodologies, both principles and application, knowledge of standard processes, test and control groups to drive the business forward.
• Synthesize, understand, and leverage large data sets (D2C and Loyalty) into actionable insights.
• Effectively administer the application of analytical techniques such as A/B testing and ability to derive impact analysis and ROI analysis.
• Working with the brand teams, translating brand business questions and understanding the consumer insight needs. Serve as an unbiased, empathetic representative for the consumer and their needs.
• Executes and tracks the promotional efficiency and direct marketing measurement initiatives.
• Provide support to brand teams and consumer experience on all things related to campaign, Loyalty and D2C analytics. Synthesizing the asks and translating the information to GBS Monterrey and Insights and Foresights stakeholders to action upon.
• Flexibility, ability to adjust to changing priorities and business challenges.
• Working with, coaching and developing Data Scientists and Analysts in GBS Monterrey.

• 5+ years in marketing analytics and/or related field. CPG experience preferred.
• Requires very strong technical skills that include proficiency in Advanced SQL, math and statistics.
• Ability to understand broader business issues and seek resolution.
• Ability to manage, leverage and analyse data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
• Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross‑functionally.
• Strong verbal/written communication, data visualization and presentations skills.
• Dashboard development (Power BI/Tableau) experience preferred.
• Masters Degree in Business Analytics, Market Research, Business or related field preferred.

• 401(k) plan that offers opportunity to save on pre‑ and post‑tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre‑tax/Roth (401k) contributions up to six percent.
  • Company contributes an additional three percent to 401(k) whether employee participates or not.
• Comprehensive health‑and welfare‑benefits package (including medical, dental, vision, and prescription drugs).
• Health Savings Account start‑up contribution for employees who elect the high deductible health plan.
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre‑tax dollars to pay for qualified expenses during the calendar year.
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents.
• Company paid life insurance of 1× annual base pay ($50,000 minimum).
• Company paid accidental death or dismemberment insurance of 2× annual base pay ($50,000 minimum).
• Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy‑up, and auto & home insurance.
• Tuition reimbursement and student loan support.
• Dependent Scholarship Programs.
• Free confidential personal financial counselling service.
• On‑site health centers and 24/7 fitness centers at certain company locations.
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice.
• Health‑care concierge service.
• Volunteer service…