Digital Strategy Manager - MOH- HYBRID

Position: Digital Strategy Manager - MOH60084006 - HYBRID
Agency Dept of Natural and Cultural Resources Division Museum  of History Job Classification Title Web Designer (NS)
Position NumberGradeDT
04

About UsThe North Carolina Department of Natural and Cultural Resources (DNCR) enriches people’s lives through education and stewardship of North Carolina’s natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program.

These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit (Use the "Apply for this Job" box below). We encourage you to apply to become a part of our team.

Description of Work The Digital Strategy Manager provides strategic leadership for the web presence of the Division of State History Museums, with responsibility for developing, coordinating, and advancing web strategy across the Division’s statewide network of museums.

The position establishes a cohesive approach to the Division’s digital presence that supports the individual missions, audiences, programs, and priorities of the North Carolina Museum of History and regional museums while promoting consistency in user experience, accessibility, visual identity, content standards, and digital best practices.

The Digital Strategy Manager serves as the Division’s primary subject-matter expert for web strategy and digital experience. The position develops web standards and governance practices, identifies opportunities for improvement, coordinates cross-divisional web initiatives, and provides guidance and consultation to museum and program staff responsible for website content.

The position works closely with the Communications Director, Public Relations & Marketing Strategist, Digital Content Strategist, Web Editor, editorial staff, graphic designers, museum leadership, and staff throughout the Division to ensure that web strategy supports broader communications, marketing, education, exhibition, and audience engagement goals.

Key Responsibilities include but are not limited to:
· Develops and maintains a comprehensive web strategy for the Division of State History Museums, establishing a clear vision for the Division’s statewide digital presence.
· Ensures web strategy supports institutional priorities, audience development goals, museum missions, and broader Communications & Public Engagement strategies.
· Establishes web governance standards, policies, workflows, and best practices for use across the Division.
· Provides strategic direction for the Division’s websites and digital experiences, including the North Carolina Museum of History and regional museum websites.
· Establishes standards for information architecture, navigation, content organization, page structures, and user experience across Division websites.
· Develops and coordinates Division-wide SEO strategies to improve the discoverability of museum content and resources.

Knowledge

Skills and Abilities

/Management Preferences

Please note:

Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.

Recruitment Range: $56,772.00 - $73,613.00

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will…