Digital Marketing Manager

3064 Salem Industrial Dr, Winston-Salem, NC 27127, USA

Posted Friday, January 16, 2026 at 5:00 AM

Build Your Career Where You Matter Join The Cook & Boardman Group, the nation’s leading provider of architectural doors, frames, hardware, specialty products, and complete security integration services. At The Cook & Boardman Group, trust and communication are the foundation of how we work. We foster an inclusive, collaborative culture where your voice is heard, your ideas matter, and your career has room to grow.

Whether you're a problem-solver, innovator, or passionate about service, you’ll thrive here.

Why Work With Us? We’re committed to your success, personally and professionally. You’ll have access to:

• Comprehensive Benefits:
  Health, dental, vision, prescription coverage, life insurance, and 401(k) with company match.
• Work-Life Balance:
  Generous paid time off for rest, family, and self-care.
• Career Growth:
  You’ll benefit from continuous learning, mentorship, and leadership training including access to C&B University, our in-house development program.
• Supportive Culture:
  Innovation, creativity, and teamwork are at the heart of everything we do.

Be part of a team that invests in your future, celebrates your success, and values your contribution.

The Cook & Boardman Group, LLC is seeking a data-driven Digital Marketing Manager to lead the creation, execution, and optimization of integrated marketing campaigns that drive demand, generate qualified leads, and support revenue growth. This role will build and execute multi-channel campaigns, manage account-based marketing (ABM) initiatives, and leverage marketing automation and CRM systems to track performance, enhance lead flow, and support our distributed sales organization.

This is an ideal opportunity for a hands-on marketer who is strategic, analytical, highly organized, and skilled at orchestrating campaigns across digital channels.

• Campaign Strategy & Execution – Develop, execute, and optimize demand generation and lead generation campaigns that support marketing and sales pipeline goals. Build multi-channel marketing programs using paid media, email, social media, press, and content syndication. Create and execute account-based marketing (ABM) campaigns targeting priority markets, accounts, and buyer personas. Partner with internal teams and external vendors to ensure timely and high-quality campaign delivery.
• Marketing Automation & CRM – Build and manage workflows, segmentation, lead scoring, and automated nurture programs within the marketing automation platform (Hub Spot preferred). Ensure accurate lead capture, qualification, routing, and handoff to sales through CRM and marketing automation tools. Maintain strong alignment with sales to improve lead quality, follow-up processes, and conversion rates.
• Analytics, Optimization & Reporting – Utilize analytics and reporting tools to measure campaign performance, identify trends, optimize strategies, and deliver actionable insights to marketing leadership. Monitor web traffic, engagement, and conversion performance using tools such as Hub Spot and Google Analytics. Maintain dashboards and reporting frameworks that communicate campaign impact and ROI.
• Content & Messaging Support – Collaborate with content, product, and sales teams to ensure campaign assets align with buyer needs, industry trends, and Cook & Boardman’s brand messaging. Support the development of targeted messaging and content aligned to key personas and market segments.

• 5+ years of experience in digital marketing, demand generation, or campaign management (B2B preferred).
• Hands-on experience with marketing automation platforms (Hub Spot strongly preferred) and CRM systems (e.g., Microsoft Dynamics).
• Solid understanding of web analytics and digital performance measurement (Google Analytics).
• Proven experience supporting distributed sales teams or channel organizations is a plus.
• Experience in construction, building products, or related industries preferred but not required.
• Highly analytical and data-driven; able to translate insights into recommendations.
• Excellent communication, organization,…