Lead Manager Campaign Ops; Front-End Development

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager Campaign Ops (Front-End Development) in Winston‑Salem, NC.

Consumer Experience is seeking a highly skilled and driven Adobe Experience Manager (AEM) professional to join the Adobe AEM and Analytics team. This role serves as an AEM Author focused on building and optimizing the consumer‑facing components of Reynolds brand websites. The ideal candidate brings strong website expertise with a deep understanding of visual implementation, accessibility best practices, and user‑centered design within the AEM ecosystem.

• Implement, and maintain website experiences across multiple Reynolds brand sites using Adobe Experience Manager.
• Translate complex UI/UX designs into responsive, high‑performing front‑end interfaces with high accuracy.
• Ensure all digital experiences meet accessibility standards and deliver seamless, intuitive user experiences.
• Bridge design and development teams by effectively converting visual concepts into scalable technical solutions.
• Contributes to a diverse and inclusive high performing team with a relentless focus on talent development.
• Ensures compliance with governmental, company, and departmental policies and procedures.

• Bachelor’s degree required
• Strong proficiency in HTML, CSS, and responsive design principles.
• 3+ years of hands‑on experience with Adobe Experience Manager (AEM), including components, templates, Adobe Asset Library, Moderation Tool, and Experience Fragments. Equivalent experience with similar CMS platforms—such as Sitecore, Salesforce, Oracle, Word Press, or Contentful—will be considered.
• Knowledge of AEM back‑end basics and accessibility standards, performance tools (Lighthouse), and agile methodologies.
• Adobe certifications in AEM are a plus.
• 4–8+ years in front‑end/web development, with 2–5+ years specifically in AEM working with service providers and external partnerships.
• Strong communication, collaboration, credibility, and influencing skills.
• Working experience within project management supporting internal and external stakeholders to solve complex problems; navigating ambiguity, risk, and roadblocks.
• Excels in a fast‑paced environment while holding self/others accountable. Experience in a highly regulated industry is considered nice to have.

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at REYNOLDS AMERICAN.

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post‑tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre‑tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare‑benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start‑up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre‑tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or…