Head of Technical & Portfolio Marketing
Listed on 2026-02-28
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IT/Tech
Digital Marketing, Product Designer, IT Support
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Role OverviewThe Senior Manager, Technical Portfolio Marketing, is responsible for defining and governing the Services Solutions Group (SSG) portfolio-level narrative, positioning, and use case strategy. This role brings together complex, technically sophisticated offerings into a clear, coherent, and outcome-oriented portfolio story, grounded in market reality and technical credibility.
This role provides portfolio marketing strategy, frameworks, and technical narratives that enable Marketing and Sales Enablement teams to execute consistently and role works horizontally across Offering teams, Sales, Product Marketing, and Technology Solutions Delivery to ensure that portfolio messaging is defensible, differentiated, and aligned to One Lenovo.
Primary Responsibilities- Define and maintain a single, coherent SSG portfolio narrative across services and solutions
- Own portfolio-level positioning and messaging frameworks, grounded in:
- Market and industry dynamics
- Customer needs and buying behaviors
- Competitive intelligence
- Define and evolve outcome-oriented, cross-portfolio use cases that span multiple offerings and services
- Own the portfolio-level technical narrative, ensuring it translates architectural complexity into clarity and customer value
- Develop portfolio-level technical storytelling frameworks, reference narratives, and proof points
- Validate and pressure-test technical claims in close partnership with Offering teams and Technology Solutions Delivery
- Represent the market, industry, and customer perspective in portfolio discussions and decision‑making
- Continuously synthesize market signals, customer feedback, and competitive movements into actionable portfolio guidance
- Enable Product Marketing and Sales Enablement teams by providing marketing strategy, narratives, and frameworks
- Act as the arbiter of portfolio coherence when trade‑offs arise between individual offerings and broader SSG priorities
- SSG portfolio narrative framework aligned to One Lenovo
- Portfolio positioning, differentiation, and messaging as well as guardrails
- Outcome‑oriented, cross‑portfolio use case definitions
- Portfolio‑level technical narratives and architectural storytelling
- Validated technical claims and proof points
- Market and competitive insights translated into portfolio guidance
- Clear and consistent portfolio narrative adoption across teams
- Reduction in fragmented or offering‑centric portfolio messaging
- Adoption of portfolio use cases and positioning by Product Marketing and Sales Enablement teams
- Strong internal confidence in technical credibility and defensibility of portfolio claims
- Improved speed and quality of downstream execution enabled by clear portfolio direction
- 8+ years of experience in Product Marketing, Technical Marketing, or Portfolio Marketing in technology services
- Demonstrated experience working with complex, technically sophisticated solutions (AI, Hybrid Cloud, Digital Workplace, or Support Services strongly preferred)
- Experience in Services,…
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