Senior Manager - Strategic Forecast

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together! REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager - Strategic Forecast in Winston-Salem

The Senior Manager, Strategic Forecasting will play a critical role in shaping business decisions for one of the company’s fastest-growing categories. This position is responsible for developing short-, medium-, and long-term demand forecasts by translating market trends, consumer insights, commercial strategies, and business drivers into actionable recommendations. Working cross-functionally with Marketing, Finance, Trade Marketing, Revenue Growth Management, Supply Chain, and Insights teams, the successful candidate will leverage advanced analytics, forecasting methodologies, and data-driven insights to support strategic planning, innovation, and new product launches.

This is a high-visibility role requiring strong quantitative capabilities, business acumen, and the ability to influence senior stakeholders while thriving in a fast-paced, evolving, and ambiguous business environment

• Lead the development and delivery of short-term and long-term demand forecasts for the Modern Oral/Nicotine Pouch category, translating market trends and business strategies into actionable volume projections.

• Collaborate closely with Marketing, Trade, Finance, Supply Chain, RGM, and Insights teams to gather inputs and align forecast assumptions across the business.

• Develop forecast assumptions based on internal and external business drivers, including market trends, competitive activity, pricing, innovation, and consumer insights.

• Develop scenario analyses and business cases, identifying risks, opportunities, and potential impacts to support strategic decision-making.

• Leverage advanced analytics, statistical forecasting techniques, and AI/ML capabilities to improve forecast quality and support decision making.

• Support innovation and new product launches (NPI) by translating launch assumptions, adoption curves, and commercial strategies into volume forecasts and scenarios.

• Communicate forecast assumptions, insights, risks, and recommendations to senior leadership, influencing business and commercial decisions through clear storytelling and executive-level presentations.

• Monitor forecast performance and continuously improve forecasting methodologies, identifying variances and driving actions to enhance forecast accuracy and planning effectiveness.

• Bachelor’s degree required in Business, Statistics, Economics, Finance, Analytics, or a related quantitative discipline.

• 3+ years of experience in forecasting, demand planning, analytics, finance, insights, strategy, or other quantitative-focused roles.

• Strong quantitative and analytical background with the ability to translate data into actionable business recommendations.

• Advanced Excel skills are required; strong PowerPoint and data storytelling capabilities are highly valued.

• Experience with statistical forecasting methodologies, predictive analytics, and AI/ML applications to support forecasting accuracy and business decision-making.

• Ability to thrive in ambiguous, fast-changing, and emerging business environments where decisions must be made with limited historical data.

• Proven ability to influence and collaborate with cross-functional stakeholders across Marketing, Trade Marketing, Finance, RGM, Supply Chain, and Insights teams.

• Self-starter with strong ownership, accountability, executive presence, and excellent communication skills, capable of presenting recommendations and insights to senior leadership.

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at REYNOLDS AMERICAN.

Collaboration and teamwork…