Product Marketing Specialist

Summary

The Product Marketing Specialist coordinates and implements strategic marketing plans to generate brand awareness and grow products and services for Carter Bank. This position provides strategic planning and tactical execution for all products and services marketing initiatives and programs, working as part of a cross‑functional team of corporate communications, agency partners, internal tech support, and line of business owners.

• Serve as primary contact for assigned products and services to develop marketing plans and briefs, coordinate campaign creation, and campaign execution
• Coordinate and execute best‑in‑class marketing campaigns that drive acquisition, utilization, and retention of products and services
• Anticipate, recommend, and coordinate the development of advertising, collateral, signage, product naming, digital marketing, social media, customer benefits, internal communications, etc.
• Create, plan, and execute go‑to‑market campaigns and product launches
• Support the ideation and improvement of new and existing products and services
• Coordinate and manage third‑party and vendor activities
• Responsible for managing product and services marketing projects across all functions of the company ensuring projects and tasks come within allocated budget parameters
• Meet deadlines and ensure accurate approvals of content and quality
• Monitor sources and maintain and provide business intelligence on customers, competitors and industry related to products and services
• Provide post‑campaign reporting and information to internal stakeholders
• Coordinate follow‑up for giveaways, prospecting, and other lead generation activities from events and marketing campaigns
• Stay up to date with the latest industry and trends and proactively research competitor activity
• Monitor analysis and report KPI status for marketing initiatives and events
• Monitor and support ongoing marketing initiatives in growth markets
• Ensure compliance with all bank regulations

• High school diploma or equivalent required, Bachelor's Degree in marketing, communications or related field or equivalent work experience preferred
• Previous experience in the financial services industry and/or advertising agency experience is a plus

• Intermediate knowledge of banking products and services
• Intermediate knowledge of marketing best practices
• Intermediate analytical skills
• Intermediate presentation skills
• Intermediate time management skills
• Intermediate organizational skills
• Intermediate collaboration skills
• Intermediate verbal and written communication skills
• Intermediate relationship building skills
• Intermediate proficiency with Microsoft Office
• Basic negotiation skills
• Basic project management skills
• Basic budget management skills

• Standing, walking, bending and stooping required
• Must be able to sit at a desk for long periods of time and use a computer
• Must be able to occasionally move or lift up to 10 pounds
• May be asked to work supplemental hours periodically
• Limited travel required occasionally during and after business hours

The above statements are intended to describe the general nature and level of work being performed by the incumbent assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and/or skills required of all personnel so classified.

NOT A CONTRACT