Property Activation - Pre-Leasing Manager

Overview

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it''s a career-defining opportunity!

At Hillpointe, you''ll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.

Property Activation - Pre-Leasing Performance Manager

Responsible for driving and managing pre-leasing performance for new communities prior to opening, ensuring demand, pricing alignment, and coordinated move-ins are established before first occupancy.

• Own pre-leasing performance across multiple properties prior to opening
• Track and analyze leasing velocity, lead flow, applications, approvals, deposits, and pacing
• Coordinate hard-hat tours and early-access leasing programs
• Lead virtual video tours in partnership with the Central Call Center
• Coordinate with Centralized Leasing and Application Teams to monitor conversion and resolve bottlenecks
• Partner with Marketing on digital campaigns, websites, ILS listings, and lead optimization
• Plan and execute outreach initiatives and pre-opening events
• Coordinate with the Revenue team on pricing strategy, market studies, and competitive shopping
• Analyze market data and recommend pricing or strategy adjustments
• Coordinate pre-opening move-in schedules with Operations and Construction
• Develop and refine pre-leasing SOPs and standardized workflows
• Build dashboards and reports to present insights and recommendations to leadership

• Bachelor''s degree in Real Estate, Business, Marketing, Analytics, Finance, or a related field (or equivalent experience)
• Experience in pre-leasing, lease-up strategy, property launches, revenue management, marketing analytics, or multifamily operations
• Proven experience managing multiple properties or projects simultaneously
• Strong analytical skills with the ability to interpret leasing data, pacing, and performance trends
• Demonstrated ability to drive pre-leasing performance prior to opening, not just support execution
• Experience coordinating across Marketing, Leasing, Centralized Leasing/Call Centers, and Operations
• Strong communication skills with the ability to present insights and recommendations to leadership
• Highly organized, self-directed, and comfortable working in a fast-paced, evolving environment

• Experience with new construction lease-ups or ground-up developments
• Familiarity with revenue management concepts, pricing strategy, market studies, and competitive shopping
• Experience working with centralized leasing models, application processing teams, or shared services
• Background in digital marketing performance analysis (ILS, websites, lead sources, conversion tracking)
• Experience building or maintaining dashboards and performance reports
• Ability to influence outcomes without direct authority
• Experience developing and documenting SOPs and standardized workflows

• Advanced proficiency in Excel or Google Sheets (data analysis, reporting, pacing models)
• Experience using CRM, leasing, or property management systems (Entrata, Yardi, Funnel, or similar preferred)
• Comfortable analyzing data across multiple platforms and synthesizing insights
• Strong presentation skills (PowerPoint or equivalent)

• Performance-driven and results-oriented
• Comfortable making recommendations based on data
• Proactive problem-solver with a bias toward action
• Collaborative and able to work cross-functionally
• Detail-oriented with strong follow-through
• Willingness to travel…