Manager, Partnerships - Flag Football
Listed on 2026-07-27
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Marketing / Advertising / PR
Event Management & Planning, Account Manager, Marketing Strategy, Marketing Communications
The Manager, Partnerships – Flag Football is responsible for executing and managing best-in-class activations for Flag Football brand partners, ensuring all contractual deliverables are fulfilled at a high level and drive measurable value. This role partners with Sales to onboard clients and translate agreements into impactful, ROI-driven activation plans across digital, broadcast, events, and in-market experiences. Serving as the primary point of contact for assigned partners, this individual manages relationships, coordinates cross‑functional execution, and ensures seamless delivery across league events and key moments.
He/she will also support proposal development and lead season‑end recaps to highlight performance and drive renewals. This position will report to the Vice President, Partnerships – Flag Football.
The ideal candidate is highly organized, proactive, and thrives in fast‑paced environments, while being capable of managing multiple partnerships, building strong client relationships, and delivering high‑quality execution that supports revenue growth.
Responsibilities- Partner with Sales to onboard new clients, interpret contract terms, and create customized, first‑of‑their‑kind partner activation plans that drive ROI in a launch‑stage environment
- Manage partnership deliverables and reporting (i.e., signage, print, digital, broadcast elements, promotional assets, hospitality, premiums, etc.) to ensure quality standards are met while helping establish scalable processes and best practices
- Coordinate partner branding and activations across Flag league events and key moments, including but not limited to in‑game features, hospitality experiences, fan engagement, and emerging event formats
- Collaborate cross‑functionally to develop and implement tailored strategies for each partner that promote their brand, while contributing to the build and evolution of activation frameworks for the league
- Maintain regular communication with clients and agencies to build relationships from the ground up, optimize activations, and fulfill commitments that drive long‑term partnerships and renewals
- Assist in the development of client proposals and presentations, contributing to the creation of innovative, partnership programs for new and prospective partners
- Develop and present season‑end recap presentations, highlighting performance, insights, and opportunities to scale partnerships in future seasons
- Review and approve partner marketing materials for brand alignment and effectiveness within a new and evolving league environment
- Track and report on partner activation budgets and expenses, ensuring accuracy while helping refine financial processes as the league grows
- Bachelor’s Degree or equivalent work experience
- 3‑5 years in sports partnership activation, preferably within an agency, sports league property or media environment
- Demonstrated experience building activation plans, processes, and partner strategies from the ground up
- Proven ability to manage multiple partners and activations simultaneously in ambiguous, evolving environments
- Proficiency in Microsoft Word, Microsoft Excel, PowerPoint and Adobe Photoshop
- Strong relationship builder with the ability to establish credibility quickly across internal teams and external partners
- Exceptional organization and time management skills; thrives in environments with shifting priorities and limited structure
- Proven ability to operate with urgency, wear multiple hats, and execute under tight deadlines
- Confident communicator and presenter, with the ability to clearly articulate ideas in both scrappy and executive‑ready settings
- Basic creative/graphic design skills a plus to assist in creating mockup documents
- Ability to travel as needed to games, partner locations and other events and meetings
- 5+ years in sports partnership activation
- Experience working within an agency, sports league property or media environment
- Experience working in a “build from scratch,” startup environment
- Effectively manage multiple comprehensive brand partnerships at any given time
- You are a self‑starter who is independently motivated with the ability to thrive…
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