Manager, Partnerships – Flag Football

Description

The Manager, Partnerships — Flag Football is responsible for executing and managing best-in-class activations for Flag Football brand partners, ensuring all contractual deliverables are fulfilled at a high level and drive measurable value. This role partners with Sales to onboard clients and translate agreements into impactful, ROI-driven activation plans across digital, broadcast, events, and in-market experiences. Serving as the primary point of contact for assigned partners, this individual manages relationships, coordinates cross-functional execution, and ensures seamless delivery across league events and key moments.

He/she will also support proposal development and lead season-end recaps to highlight performance and drive renewals. This position will report to the Vice President, Partnerships — Flag Football.

The ideal candidate is highly organized, proactive, and thrives in fast-paced environments, while being capable of managing multiple partnerships, building strong client relationships, and delivering high-quality execution that supports revenue growth.

• Partner with Sales to onboard new clients, interpret contract terms, and create customized, first-of-their-kind partner activation plans that drive ROI in a launch-stage environment
• Manage partnership deliverables and reporting (i.e., signage, print, digital, broadcast elements, promotional assets, hospitality, premiums, etc.) to ensure quality standards are met while helping establish scalable processes and best practices
• Coordinate partner branding and activations across Flag league events and key moments, including but not limited to in-game features, hospitality experiences, fan engagement, and emerging event formats
• Collaborate cross-functionally to develop and implement tailored strategies for each partner that promote their brand, while contributing to the build and evolution of activation frameworks for the league
• Maintain regular communication with clients and agencies to build relationships from the ground up, optimize activations, and fulfill commitments that drive long-term partnerships and renewals
• Assist in the development of client proposals and presentations, contributing to the creation of innovative, partnership programs for new and prospective partners
• Develop and present season-end recap presentations, highlighting performance, insights, and opportunities to scale partnerships in future seasons
• Review and approve partner marketing materials for brand alignment and effectiveness within a new and evolving league environment
• Track and report on partner activation budgets and expenses, ensuring accuracy while helping refine financial processes as the league grows

• Bachelor’s Degree or equivalent work experience
• 3-5 years in sports partnership activation, preferably within an agency, sports league property or media environment
• Demonstrated experience building activation plans, processes, and partner strategies from the ground up
• Proven ability to manage multiple partners and activations simultaneously in ambiguous, evolving environments
• Proficiency in Microsoft Word, Microsoft Excel, PowerPoint and Adobe Photoshop
• Strong relationship builder with the ability to establish credibility quickly across internal teams and external partners
• Exceptional organization and time management skills; thrives in environments with shifting priorities and limited structure
• Proven ability to operate with urgency, wear multiple hats, and execute under tight deadlines
• Confident communicator and presenter, with the ability to clearly articulate ideas in both scrappy and executive-ready settings
• Basic creative/graphic design skills a plus to assist in creating mockup documents
• Ability to travel as needed to games, partner locations and other events and meetings

• 5+ years in sports partnership activation
• Experience working within an agency, sports league property or media environment
• Experience working in a “build from scratch,” startup environment

• Effectively manage multiple comprehensive brand partnerships at any given time
• You are a self-starter who is independently motivated with the ability…