CRM & Lifecycle Lead

About Rifle Paper Co:

Rifle Paper Co. is a lifestyle brand rooted in illustration, color, and thoughtful design. What began as a stationery company has grown into a beloved brand spanning home décor, gifts, accessories, wallpaper, and more. As our ecommerce business continues to grow, we’re looking for a CRM & Lifecycle Lead to help deepen customer relationships, strengthen our lifecycle marketing program, and create thoughtful, engaging experiences across email and SMS.

About the Role:

We are looking for a CRM & Lifecycle Lead to own and evolve Rifle Paper Co.’s customer retention and lifecycle marketing strategy across email and SMS. This role will shape how we build and nurture customer relationships throughout the lifecycle, with a focus on engagement, repeat purchase, customer lifetime value, and sustainable ecommerce growth.

This is a hands-on role for a strategic thinker who is equally comfortable setting direction and getting into the details. A key initial priority will be bringing greater structure and clarity to our existing CRM ecosystem assessing our Klaviyo account and lifecycle programs, identifying opportunities to simplify and strengthen the foundation, and developing a roadmap for the next phase of CRM and Lifecycle marketing at Rifle Paper Co.The

ideal candidate brings strong analytical thinking, a customer-first mindset, and deep DTC lifecycle marketing experience. They will proactively identify opportunities, bring forward insights that influence broader ecommerce strategy, and independently manage the day-to-day CRM program from strategy through execution.

We believe great work can happen in different places, so this roles offers flexibility in where you work. You can be based in either our Winter Park, Florida or New York, New York Office, or remotely if you reside in one of the following states:
Virginia, North Carolina, South Carolina, or Tennessee.

The anticipated salary range for this role is $80,000 to $110,000 annually. Final compensation offered will be determined based on factors such as relevant experience, qualifications, skills, and geographic location.

What You Will Do:

CRM Strategy & Platform Own and evolve our CRM and retention strategy across email and SMS, with a focus on engagement, repeat purchase, retention, and lifetime value.

Lead the ongoing evolution of our Klaviyo ecosystem, identifying opportunities to simplify, strengthen, and scale the program.

Develop and prioritize a forward-looking CRM roadmap aligned to customer and business goals.

Establish thoughtful best practices for segmentation, automation, QA, testing, reporting, and CRM governance.

Lifecycle & Campaigns Own the customer lifecycle strategy and CRM marketing calendar across email and SMS.Develop and optimize automated journeys across key customer moments, including acquisition, welcome, abandonment, post-purchase, repeat purchase, loyalty, re-engagement, and winback.

Translate ecommerce, promotional, product, and brand priorities into relevant, engaging customer communications.

Partner with Ecommerce, Merchandising, Brand, and Creative to bring campaigns and launches to life.

Customer Insights & Growth Develop meaningful customer segments and personalization strategies based on engagement, purchase behavior, lifecycle stage, product affinity, and customer value.

Use customer and behavioral data to identify opportunities to improve engagement, retention, and repeat purchase.

Own strategies for subscriber growth, list health, deliverability, and consent across email and SMS.Partner with Analytics and Ecommerce to turn customer insights into actionable CRM opportunities.

Testing & Performance Build a thoughtful testing roadmap across creative, messaging, offers, segmentation, personalization,…