Marketing Analyst, Hospitality

Location: Kohler

** Marketing Analyst, Hospitality*
* _Work Mode:
Onsite_

*
* Location:

 
** Onsite 4 days/week - Kohler, WI

** Opportunity*
* We are seeking a data-driven Marketing Analyst to serve as the engine behind Kohler Hospitality's marketing strategic decision-making. This role is responsible for transforming raw data into actionable insights across our entire ecosystem-from creative production efficiency to multi-channel campaign performance.

The ideal candidate is a hybrid of a technical analyst and a strategic storyteller. You won't just report on "what" happened; you will explain "why" it happened and build the automations and dashboards that allow our team to move faster and smarter. This is a high-impact role supporting creative, digital, social, PR, and lifecycle marketing teams.

** Specific Responsibilities*
* ** Full-Funnel Analytics & Reporting*
* + Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.

+ Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.

+ Build and maintain automated, real-time dashboards that provide a "single source of truth."

** Insights & Optimization*
* + Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.

+ Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.

+ Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.

** Automation & Data Integrity*
* + Identify opportunities to automate manual reporting tasks to increase departmental efficiency.

+ Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.

+ Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.

** Skills/Requirements*
* + 4-6 years of experience in marketing analytics, business intelligence, or a similar data-centric role.

+ BS/BA in Marketing, Statistics, Economics, Computer Science, or a related field.

+ Mastery of Adobe and tag management, Advanced Excel skills

Experience with visualization tools

+ Deep understanding of the metrics associated with Email/SMS platforms, Social platforms, and PR monitoring tools.

+ Ability to translate complex data sets into clear, "non-technical" narratives and visualizations for executive stakeholders.

+ A natural desire to dig into the "why" behind the numbers.

+ An uncompromising eye for detail and data accuracy.

+ The ability to pivot between high-level brand reporting and granular creative production data.

** _Applicants must be authorized to work in the US without requiring sponsorship now or in the future._*
* _We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period.  The salary range for this position is $67,250 - $100,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.  

In addition, this position is eligible for a performance bonus/variable incentive compensation._

** Why Choose Kohler?*
* We empower each associate to #Become More At Kohler  with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

** About Us*
* It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact  .  Kohler Co. is an equal opportunity/affirmative action employer.