Marketing Analyst, Hospitality

Marketing Analyst, Hospitality

Work Mode:

Onsite

Location: Onsite 4 days/week – Kohler, WI

Opportunity

We are seeking a data-driven Marketing Analystto serve as the engine behind Kohler Hospitality's marketing strategic decision-making. This role is responsible for transforming raw data into actionable insights across our entire ecosystem—from creative production efficiency to multi-channel campaign performance. The ideal candidate is a hybrid of a technical analyst and a strategic storyteller. You won’t just report on  what  happened; you will explain  why  it happened and build the automationsand dashboardsthat allow our team to move faster and smarter.

This is a high-impact role supporting creative, digital, social, PR, and lifecycle marketing teams.

Specific Responsibilities

Full-Funnel Analytics & Reporting

• Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.
• Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.
• Build and maintain automated, real-time dashboards that provide a  single source of truth.

Insights & Optimization

• Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
• Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.
• Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.

Automation & Data Integrity

• Identify opportunities to automate manual reporting tasksto increase departmental efficiency.
• Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.
• Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.

• 4–6 years of experience in marketing analytics, business intelligence, or a similar data-centric role.
• BS/BA in Marketing, Statistics, Economics, Computer Science, or a related field.
• Mastery of Adobe and tag management, Advanced Excel skills Experience with visualization tools
• Deep understanding of the metrics associated with Email/SMS platforms,Social platforms, and PR monitoring tools.
• Ability to translate complex data sets into clear,  non-technical  narratives and visualizations for executive stakeholders.
• A natural desire to dig into the  why  behind the numbers.
• An uncompromising eye for detail and data accuracy.
• The ability to pivot between high-level brand reporting and granular creative production data.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe