Director Strategic Pricing Systems, Tools and Enablement

Location: North Prairie

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The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.

This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios.

This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices cess is defined by:

Sustained margin expansion and price realization improvement

Enterprise-wide adoption of pricing governance and tools

Reduction in price leakage and improved business mix Acceleration of pricing maturity across Generac Major Responsibilities:

Enterprise Pricing Strategy, Governance & Transformation Leadership Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy

Establish and enforce standards for:

Price corridors and floors

Discounting discipline and DRA optimization

Margin investment vs. leakage

Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units

Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities

Enterprise Value Capture & Margin Expansion Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across:

Equipment, accessories, and bundled offerings

Connectivity, software, and services

Identify, prioritize, and enable high-impact margin expansion opportunities

Ensure pricing strategies are integrated across the full product lifecycle (launch growth transition EOL)
Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)
Pricing Systems, Tools & Digital Enablement Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)
Build and scale integrated pricing tools that enable:

Price realization tracking

Customer/channel profitability visibility

Scenario modeling and margin impact simulation

Drive adoption of closed-loop pricing processes, including:

Competitive price intelligence

Exception management workflows

Performance tracking and feedback loops

Ensure solutions are embedded into commercial workflows, not standalone tools

Advanced Analytics & Decision Intelligence:

Lead development of enterprise pricing analytics and models, including:

Willingness-to-pay and value-based pricing models

Discount effectiveness and elasticity insights

Cost-to-serve and profitability analytics

Mix optimization and portfolio strategy tools

Enable leadership with forward-looking insights and decision frameworks, not just reporting

Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence

Capability Building & Training Design and deploy enterprise pricing training curriculum (foundational to advanced)
Build and maintain a pricing competency framework defining skills, behaviors, and progression.

Support recruiting, onboarding, and development of pricing talent across Generac.

Executive Leadership, Influence & Change Management Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution

Translate complex analytics into clear, actionable executive insights and decisions

Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations Lead organizational change management to embed pricing discipline and drive adoption at scale

What Success Looks Like…