Performance Marketing Strategist

Performance Marketing Strategist

Monroe, Wisconsin

What You’ll Do:

• Planning, building, and optimizing paid campaigns across digital channels including Google, Meta, Display, CTV, and emerging platforms.
• Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences.
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value.
• Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
• Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.

What It Takes:
We need a motivated professional with a proven track record of driving results through innovative digital marketing strategies. Ideally, you’ll have 2+ years’ experience in developing and executing digital marketing programs, preferably within the ecommerce sector, and have a bachelor's degree in marketing, IT or related discipline.

• Proficiency with digital advertisement platforms
• Proficiency in digital analytics and reporting tools
• Strong understanding of various digital marketing channels
• Exceptional communication skills and the ability to articulate ideas clearly
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines

With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America’s largest multi‑channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well‑being is reflected in the comprehensive benefits and support programs we offer, ensuring a positive and inclusive work environment for everyone.

• Medical/Dental/Vision insurance
• A robust Wellness Program including Onsite Healthcare
• Superb Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO) benefits
• Seven 4‑day work weeks in the summer months to give our employees additional time off
• Educational Assistance
• Company Profit‑Sharing
• Company Product Discounts
• And many more!