Marketing Manager, Organic Social

Location: Kohler

** Marketing Manager, Organic Social*
* _Work Mode:
Onsite_

*
* Location:

 
** Onsite - Kohler, WI

** Opportunity*
* The Marketing Manager, Organic Social is responsible for leading the organic social media strategy for priority platforms with a primary focus on Tik Tok and You Tube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.

This role serves as the strategic lead for organic social platforms-bringing deep expertise in social trends, algorithms, and audience behavior to inform content development and campaign integration. The position works cross-functionally with Creative, Paid Media, Campaign Marketing, and Influencer teams to ensure social content aligns with brand strategy, supports business goals, and maximizes performance across platforms.

The ideal candidate is a highly strategic and culturally aware social media expert who understands how to translate brand objectives into platform-native content strategies that drive measurable results including audience growth, engagement, brand equity, and business impact.

** PRIMARY OBJECTIVES*
* + Lead the development and execution of organic social media strategy across priority platforms, with a focus on Tik Tok and You Tube.

+ Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.

+ Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.

+ Grow and engage online communities through relevant, culturally informed content strategies.

+ Continuously analyze platform performance to optimize content strategy and improve results.

+ Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.

** SPECIFIC RESPONSIBILITIES*
* ** Social Media Strategy & Platform Planning*
* + Develop and maintain the organic social media strategy for priority platforms, with primary focus on Tik Tok and You Tube.

+ Lead annual platform planning, establishing strategic priorities, audience growth goals, content pillars, and publishing frameworks.

+ Define platform-specific content strategies aligned with brand objectives, marketing campaigns, and seasonal initiatives.

+ Establish best practices for social-first storytelling, ensuring content is optimized for platform behaviors and algorithms.

+ Identify emerging social trends, cultural moments, and platform innovations that can strengthen brand relevance and engagement.

** Content Strategy & Creative Collaboration*
* + Partner closely with internal creative teams to guide the development of engaging, high-quality video content optimized for Tik Tok and You Tube.

+ Provide strategic direction on content concepts, formats, tone, and storytelling to ensure alignment with platform best practices.

+ Translate brand and campaign objectives into clear social content briefs and creative direction.

+ Develop and manage content calendars that support marketing campaigns, product launches, and brand storytelling.

+ Ensure content is optimized for discoverability and engagement through effective use of hooks, titles, captions, hashtags, and thumbnails.

+ Provide input on creative performance and recommend content iterations based on audience insights and platform trends.

+  _While this role is not responsible for producing social content, familiarity with content capture or video editing tools is considered a beneficial capability._

** Community Engagement*
* + Help guide community engagement strategies that foster authentic brand interaction with audiences.

+ Monitor social conversations and sentiment to identify opportunities, trends, and potential brand considerations.

+ Partner with social and customer engagement teams to ensure timely and appropriate responses to community interactions.

+ Identify opportunities to amplify user-generated content and authentic brand advocacy.

** Influencer & Creator Collaboration*
* + Partner closely with the Influencer Marketing team to ensure creator content aligns with…