Director – Marketing, Digital & eCommerce

Opportunity The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler’s search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.

Work Mode
:
Onsite

Location
:
Onsite – Kohler, WI

• Lead digital revenue growth across , retail partners, and marketplaces with accountability to both revenue and margin.
• Lead defining channel‑specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
• Develop platform‑specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe’s, Wayfair, Costco, etc).

• Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
• Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
• Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
• Identify and act on SKU‑level performance gaps, leveraging competitive insights to capture share.

• Own organic discovery across owned, retailer search, and AI‑driven platforms.
• Drive share of voice, ranking performance, and structured content optimization.
• Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.

• Optimize  as a high‑performing flagship for inspiration, personalization, and conversion.
• Reinforce  as the benchmark for brand storytelling and digital experience excellence across all channels.
• Scale AI‑enabled content creation, syndication, and digital asset management.
• Leverage AI to enhance discovery, personalization, and performance across digital channels.
• Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.

• Own digital shelf analytics across discovery, content, conversion, and profitability.
• Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
• Establish a test‑and‑learn roadmap across PDPs, content, and user journeys to continuously improve performance.
• Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
• Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
• Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision-making.

• Co‑lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
• Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
• Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.

• Lead a cross‑functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics Operations, and Marketplace Management.
• Partner with Channel, Brand, Product, and Technology teams to align on strategies that drive omnichannel growth.
• Represent Kohler in strategic retailer and marketplace discussions, advocating for innovation, partnership, and excellence in execution.
• Foster a culture of digital‑first thinking, continuous improvement, and measurable performance.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in Digital Marketing, eCommerce, or Channel Marketing, with demonstrated ownership of digital revenue and/or P&L.
• Proven track record of driving eCommerce growth and profitability across owned and retail channels, including expertise in search ecosystems (SEO, retailer search,…