Director - Marketing, Kallista

Director
- Marketing, Kallista

Work Mode:
Onsite

Location:

Onsite 4 days per week – Kohler, WI or Bristol, PA

The Director
- Marketing owns primary responsibility for the Kallista brand, digital communications, and channel management. This position directs and coordinates global Kallista Marketing activities, including brand management, strategy development, communications, digital marketing, ecommerce, competitive analysis, product promotion, and creative asset development. This role manages an internal team and a network of high‑performing agencies across competencies such as SEO, paid media, and creative.

Candidates who thrive in a small to medium‑sized business environment and are looking for limitless career opportunities are encouraged to apply.

• Lay out 5‑year strategy for the brand to ensure long‑term luxury standing.
• Manage outside marketing and creative agency relationships, ensuring superior, brand‑appropriate content and assets.
• Develop and maintain expert understanding of the needs of existing and target customers, including end‑use consumers and interior designers, and what drives their purchase behavior.
• Develop and maintain expert understanding of the competitive landscape, including competitor strengths, weaknesses, showroom, and project sales details.
• Develop and maintain expert understanding of marketing channels, including insights on how to promote sales productivity within each channel.

• Achieve objectives for brand awareness, brand preference, and website traffic.
• Own all organic social media channels and execute Kallista’s luxury branding vision.
• Direct all marketing communications functions, including:
  • Advertising
  • Development of content, including photography and video
  • Development and distribution of literature
  • Public relations and events
• Oversee and grow influencer program.
• Manage the annual budgeting process and optimize the marketing mix with analytical rigor, monitoring expenditures to stay within plan parameters.
• Internal communications (newsletters, product updates, sales agencies).
• Execute global brand activation and support regional market leaders.

• Develop and lead the evolution of
• Manage marketing technology stack.
• Oversee email communication program toward various audiences.
• Lead organic growth strategy through scalable SEO.
• Scale paid media efforts through ROI‑driven priorities within social media and We Advertisement.
• Oversee new product launches and campaigns.
• Direct all e‑commerce activities, including third‑party and

• Oversee and execute Kallista’s global display and merchandise program.
• Support North American and global sales team with relevant sales tools (presentations, samples, price book & brochures, specification tools).
• Drive Kallista’s store activation and expansion globally, focusing on creating a brand headquarters in WI and preparing the brand for direct‑to‑consumer ownership and penetration.

• Partner with Kallista and Kohler sales teams to support all local event activations for community building across North America.
• Support showroom partners in event activations.
• Assist channel marketing in executing large‑scale product activation and trade show events (KBIS, Salone).

• Develop and maintain a talented marketing organization by overseeing selection, promotion, and development of people who embody the marketing skills and long‑term potential to contribute to business success.
• Drive associate engagement within the Kallista Marketing functions to improve individual leader and business performance.
• Participate as a member of the Kallista leadership team, providing advice and counsel on major issues facing the business and developing collaborative working relationships with other marketing members within Kohler.

• Position requires a bachelor’s degree in a marketing discipline; MBA in management or marketing is preferred.
• A minimum of 10‑12 years experience with a demonstrated track record of accomplishments in brand and channel marketing.
• Expertise in brand creative and content creation (very important).
• Passion for luxury goods branding (very…