Fractional Chief Marketing Officer- Construction

Fractional Chief Marketing Officer

Hometown Builders Unlimited
Slinger, Wisconsin

You know how to market a home-service business. You understand lead generation, paid traffic, content, websites, follow-up, and the numbers behind all of it. But you’re tired of being held responsible for results while being kept at arm’s length.

No access to leadership. No clear direction. No authority to make decisions. Not enough support to execute the plan.

You don’t need another client who wants “more leads” but won’t give you the access or influence required to produce them.

You need a company that’s ready to treat marketing like a real business function.

At Hometown Builders Unlimited, you’ll work directly with leadership.

You’ll have a seat at the table, clear business goals, and real influence over the marketing direction of the company.

We’re looking for someone who can bring strategy, leadership, accountability, and fresh ideas into one clear marketing plan.

You won’t be hired to simply post on social media or manage random tasks.

You’ll help build a marketing system that produces qualified opportunities, tracks performance, and supports the long‑term direction of the business.

We’re hiring a Fractional Chief Marketing Officer to lead our marketing strategy and help us build a steady, measurable flow of qualified leads.

This position requires one day per week in our Slinger, Wisconsin office. The remaining work may be completed remotely.

• Build quarterly and annual marketing plans
• Connect marketing priorities to company goals
• Manage the marketing budget
• Review performance and recommend changes
• Report monthly on lead generation and key marketing numbers

• Manage Google Ads
• Oversee Meta advertising
• Build audience‑targeting strategies
• Improve campaign conversion rates
• Coordinate retargeting campaigns and lead funnels

• Oversee website updates
• Improve search rankings
• Keep website content accurate and current
• Improve landing‑page conversion
• Strengthen user experience and site performance

• Build the company’s social media strategy
• Create content calendars
• Direct photo and video content
• Plan reels, testimonials, project showcases, and educational videos
• Develop seasonal campaigns and promotional ideas
• Keep the brand consistent across every platform

• Track website traffic, conversions, and lead sources
• Measure advertising performance
  
  Monitor engagement and audience growth
• Turn the numbers into clear decisions and next steps

This role is for someone who can think strategically, lead confidently, and stay close enough to execution to make sure the plan gets done.

Your two primary scorecard numbers will be:

We care about real business results. Traffic, impressions, likes, and engagement may support the strategy, but they aren’t the finish line.

• You’ve produced measurable marketing results for home‑service companies
• You know how to connect marketing activity to qualified leads
• You take responsibility for results and don’t hide behind reports
• You communicate clearly and follow through
• You protect the brand and care about the quality of the work
• You can lead vendors, agencies, and internal team members
• You bring ideas, but you also know how to test, measure, and improve them
• You work well with direct access to ownership and leadership
• You can work from our Slinger office one day per week
• You’re always looking for ways to raise the standard

• Your experience is mostly outside the home‑service world
• You focus on vanity metrics instead of…