Marketing Manager, Organic Social

Kohler is seeking a Marketing Manager, Organic Social to lead strategy and execution across our global organic social channels. In this role, you will own the social roadmap for key kitchen, bath, and power brands, translate business goals into content and campaigns, and ensure a consistent, premium brand presence. You'll manage content calendars, partner with creative, product, and communications teams, and optimize performance using analytics and social listening.

This role blends strategy and hands-on execution, supporting Kohler's culture of craftsmanship, innovation, sustainability, and gracious living in a collaborative, growth-oriented environment.

Responsibilities

• Lead organic social media strategy for Kohler's brands to support awareness, engagement, and demand generation goals.
• Develop and manage integrated content calendars for key platforms (e.g., Linked In, Instagram, Facebook, Tik
• Tok, X).
• Collaborate with creative, product, communications, and brand teams to brief, develop, and publish content.
• Monitor performance, interpret analytics, and report on KPIs to optimize campaigns and guide decision-making.
• Use social listening tools to identify trends, insights, and opportunities to strengthen brand presence and reputation.
• Ensure brand consistency, quality, and alignment with Kohler's voice, design standards, and sustainability messaging.
• Manage day-to-day channel operations, including posting, community management, and issue escalation as needed.
• Partner with regional and business unit teams to adapt global strategies to local markets and audiences.
• Test and refine new content formats, storytelling approaches, and platform innovations to drive growth.
• Support cross-functional launches and campaigns, integrating organic social into broader marketing plans.

Required Skills

• Organic social media strategy
• Social content creation
• Content calendar management
• Social media analytics
• Social listening tools
• Marketing copywriting
• Campaign planning and execution
• Stakeholder management
• Brand management
• Marketing reporting and KPIs