Business Development Manager

Business Development Manager

Lake Geneva Cruise Line and Lake Life Catering – Williams Bay, WI

Full-Time | Hybrid Work Schedule

Reports To:

Director of Events & Executive Leadership

Lake Geneva Cruise Line and Lake Life Catering are looking for a Business Development Manager who is responsible for developing new business opportunities, generating new leads, and increasing sales and revenue for private events, charters, and catering. This is an outward‑facing sales role focused on lead generation, partnership development, community engagement, and relationship management. The position requires an energetic, self‑motivated professional who excels at outbound outreach, networking, and personalized client engagement.

If you excel at building relationships, identifying opportunities, and connecting people to memorable experiences, this role is an incredible opportunity.

Gage Marine Corporation includes Gage Marine Boat Sales and Service, Lake Geneva Cruise Line, PIER 290 Restaurant, Lake Life Catering, and the Lake Life Store. Founded in 1873, our family of businesses brings the spirit of the lake life to locals and visitors across Wisconsin. With a passion for fun and a commitment to excellence, we serve our customers, colleagues, and community every day.

Gage Marine has locations in Delavan, Fontana, Green Lake, Lake Geneva, Minocqua, and Williams Bay. Lake Life Begins with Gage.

Lake Life Catering and Lake Geneva Cruise Line specialize in luxury events on and off the water with corporate, wedding, and private parties. Lake Geneva Cruise Line has a fleet of eight classic boats, hosting 12 to 200 guests on beautiful Lake Geneva. Lake Life Catering has three private, lakeside event spaces and offers on‑site and off‑site catering and bar service.

• Identify, pursue, and convert new business opportunities for private events, charters, and catering.
• Research and target prospect segments including corporate clients, wedding planners, DMCs, tourism partners, hotels, schools, community groups, and organizations.
• Conduct proactive outreach through calls, emails, in‑person visits, networking, and community engagement.
• Sell and promote private boat charters, catering services, seasonal offerings, private events, and specialty experiences.
• Create customized proposals, pricing packages, and event concepts tailored to client needs.
• Meet or exceed monthly and annual revenue goals across all business lines.

• Serve as the primary point of contact for new inquiries from introduction through booking.
• Manage an active pipeline and follow‑up system to maximize conversion rates and repeat business.
• Build strong, lasting relationships with planners, corporate partners, hospitality and tourism groups, and community organizations.
• Conduct site tours of boats and event spaces with professionalism and enthusiasm.
• Represent the company at networking events, trade shows, chamber meetings, bridal shows, and tourism events.

• Collaborate with Marketing to support sales campaigns, promotional materials, and brand initiatives.
• Identify new promotional opportunities and strategic partnerships to expand brand presence regionally.
• Monitor market trends and competitor activity to keep the brands at the forefront of the Lake Geneva hospitality market.

• Work closely with the Director of Events, General Managers, and Sales Managers to ensure sales commitments align with operational capabilities.
• Provide accurate details during event handoff, supporting seamless planning and execution.
• Participate in internal planning meetings and contribute to continuous improvement of sales processes.

• Maintain detailed CRM records including lead activity, communications, and revenue forecasting.
• Produce monthly and quarterly reports outlining opportunities, conversion metrics, and performance trends.
• Assist in annual forecasting and strategic growth planning.

• 2–3+ years of experience in outside…