Brand​/Territory Manager

Job Summary

Job Summary:

This is a unique Brand Managers role. responsible for driving sales growth, market execution, and brand performance for an assigned portfolio of brands across Bernick's markets. This role combines strategic brand management with field sales leadership, requiring close collaboration with supplier partners, sales teams, and customers to develop and execute programs that increase brand awareness, distribution, volume, and profitability. This role with analyze sales trends, market conditions, and competitive activity to identify growth opportunities and develop data-driven strategies that strengthen brand positioning and maximize results.

This position serves as the primary brand expert while actively supporting market execution through sales calls, customer engagement, merchandising initiatives, promotions, and supplier partnerships to ensure brand objectives are achieved in the marketplace.

• Work collaboratively with internal teams and supplier partners to ensure successful execution of marketing plans and achievement of business objectives
• Analyze sales data, market trends, and competitive activity to forecast brand performance and identify opportunities for growth
• Serve as the expert resource for all brands within assigned portfolio, maintaining deep knowledge of brand positioning, products, and performance
• Partner directly with suppliers to plan and execute programs for new and existing brands, including merchandising, pricing, promotions, and events
• Regularly ride along with Sales and Brewery Representatives across all Bernick's markets to conduct sales calls
• Communicate brand goals, updates, and performance metrics effectively with internal teams and supplier partners
• Participate in all branch sales meetings and Brewery Business Planning conferences; communicate key takeaways and relevant information to the team
• Track and evaluate the success of brand initiatives, providing reports and insights to guide future strategy
• Develop and execute territory business plans to achieve volume, revenue, distribution, and profitability objectives.
• Identify opportunities for new distribution, placement, and market penetration within assigned territories.
• Build and maintain strong relationships with key retail accounts, chain customers, and supplier partners.
• Conduct regular market visits to evaluate brand performance, competitive activity, and execution standards.
• Ensure merchandising, pricing, promotional displays, and point-of-sale materials are executed according to brand standards.
• Support account openings, product launches, and promotional initiatives within the assigned territory.