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Rental Specialist - McFarland, WI

Job in Lake Waubesa, Dane County, Wisconsin, USA
Listing for: Fabick CAT
Full Time position
Listed on 2026-08-13
Job specializations:
  • Sales
    Sales Representative, Industrial Sales, Outside / Field Sales
Salary/Wage Range or Industry Benchmark: 65000 - 85000 USD Yearly USD 65000.00 85000.00 YEAR
Job Description & How to Apply Below
Location: Lake Waubesa

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand‑by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin, and the Upper Peninsula of Michigan. We have been in business for over 100 years and are headquartered in Fenton, Missouri. For more information, visit

Why Work For Us!
At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision of "To Ever Serve Our Customers Better." This legacy could not have been possible without first employing and then developing the best and brightest talent the market has to offer.

We believe it to be of the utmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years?

The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package.

Job Summary:

The Rental Specialist works under the supervision of the Region Rental Sales Manager and is responsible for the following:
Coverage of assigned territory and/or customers for specific equipment and attachment rentals and sales; maintaining familiarity with customers' operations and business requirements; attaining a satisfactory rental and sales volume for the different products they are responsible for at an acceptable profit level; provides feedback to other customer contact departments within the company; works cooperatively with fellow employees to offer customers solutions and an industry-leading customer experience;

attends meetings and conventions as assigned; reports sales data and maintains accurate records through the use of company provided technology; performs other miscellaneous duties as required.

Responsibilities:

  • Responsible for rental coverage of an assigned territory and/or customers. Provides adequate coverage of assigned territory and/or customers for the specific equipment and attachment rentals and sales they are responsible for through regular contact, including office and job site visits, telephone contact, direct mail, and other appropriate means, in a structured and timely manner.
  • Works closely with customers to assist them with proper equipment solutions, providing professional advice when requested. Consult with the Sales Manager on the management of each account. Arrange your own travel plans.
  • Maintains familiarity with customers' operations and requirements. Maintains a strong knowledge of our customers' markets, focusing on general construction, landscape contractors, residential and commercial construction, industrial sites, and manufacturing. Is aware of general market conditions.
  • Keeps abreast of product updates for products they represent and competitors' products. Keeps Sales Manager informed as to changes in the market.
  • Attains a satisfactory rental and sales volume and profit. Achieves steady growth and increases rental and sales volume across all products and services in their portfolio consistent with profit objectives and company goals.
  • Provides feedback to other customer contact departments within the companies. Informs appropriate managers of all customer comments about their departments and lends assistance where applicable. Work closely with the Credit department to ensure current and correct account status. Participates in the collection of overdue accounts.
  • Works cooperatively with fellow employees. Works closely with other customer contact colleagues in their territory and Rental Counter personnel, supporting their efforts and presenting a consistent, unified message to our customers. The Rental Specialist is responsible for promoting "The Whole Store" to provide customers with value-added solutions and an industry-leading customer experience.
  • Attends meetings and conventions as assigned. Attends company, customer, and association events as the Sales Manager assigns.
  • Reports rental/sales data and maintains accurate records using company-provided technology. Data collection and reporting are integral and essential parts of the Rental Specialist's responsibilities. Must become proficient in the use of the company-provided CRM. Documents customer information, ownership files, customer activity, lost and successful rentals/sales, and other reports as requested by the Sales Manager. Reports must be timely and accurate.
  • Performs other miscellaneous duties as required.

Requirements

Qualifications:

  • Post-secondary education in business or a related discipline or 3+ years of related work experience or training is preferred.
  • Background in construction or aerial equipment sales or rental is a…
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