Digital Medial Strategist; SEM

The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Today, General RV Center stands as a leader in the industry, and there are no plans to slow down. Just last year, we were named the one of the fastest-growing companies in Michigan.

Continuing this trend, our Marketing Team is adding a Digital Media Strategist (4 days in office and 1 day remote). This dynamic, 30+ person team is integral to the success of General RV, and it is responsible for all marketing and communications efforts.

This individual will drive high‑impact paid media campaigns across major digital platforms, optimize performance through data‑driven insights, and shape smarter marketing decisions that fuel measurable growth for General RV.

• Plan, build, and optimize paid search, display, social, and digital video campaigns across major ad platforms.
• Manage and improve dynamic remarketing campaigns using inventory catalog feeds across Google, Meta, and other publisher networks.
• Analyze performance data, identify optimization opportunities, and translate insights into clear, actionable recommendations.
• Create regular performance reports, monitor trends, and provide data‑driven insights to enhance customer experience and marketing outcomes.
• Maintain accurate attribution, tracking, and channel reporting for reliable performance measurement.
• Monitor PPC metrics, set up automated alerts, and elevate discrepancies to the appropriate teams.
• Conduct A/B testing, keyword research, competitor analysis, and experiments to continuously improve campaign performance.
• Optimize bidding strategies to maximize ROI and eliminate wasted spend.
• Collaborate with the Manager and cross‑functional teams to define KPIs, present strategies, and support key business initiatives.

• Minimum of 3 years of demonstrated experience managing paid digital campaigns with measurable business impact.
• Experience in creating, managing and implementing paid digital marketing campaigns on any/all of the following major digital marketing platforms Google Ads, Bing Ads, Facebook Ads, You Tube, or other major digital marketing platforms.
• Proven experience with META, Google, Bing, Project Management Software (Click Up is a bonus), Powerpoint, Excel, and Programmatic Displace & Streaming.
• A keen understanding of social and digital media KPIs and experience building campaigns with a variety of goals and optimizations.
• Experience with both first‑party and third‑party audience segmentation and creation.
• Ability to engage with decision‑makers and deliver connective insight to assist driving alignment and execution of cross‑company initiatives.

General RV Center offers a great benefits package that includes medical, dental, vision, paid vacations, and 401k options.

General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we’ve grown into the nation’s premier RV dealer. We’ve helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates multiple Supercenters across the country in addition to an inspection facility in Indiana.

We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan’s largest and fastest‑growing privately held companies.