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Marketing Specialist
Job in
Wixom, Oakland County, Michigan, 48393, USA
Listed on 2026-08-27
Listing for:
E2 Management Consulting
Full Time
position Listed on 2026-08-27
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing -
IT/Tech
CRM Systems & Management, Digital Marketing
Job Description & How to Apply Below
Wixom, United States
What You’ll Do:- Content & Technical Copywriting: Create clear, engaging copy for email, social media, sales decks, and B2B white papers (partnering with engineering to break down complex technical topics) .
- Digital Campaigns & CRM: Plan and execute integrated email and digital marketing campaigns using Salesforce .
- Website Management: Keep website content fresh, optimize SEO, and manage regular updates .
- Events & Sales Support: Organize and occasionally attend industry trade shows, customer showcases, and open houses while equipping the sales team with high-impact pitch materials .
- Analytics & Insights: Track campaign ROI, report on market trends, and maintain clean lead data in the CRM.
- 2 to 5 years of hands-on marketing experience, ideally in B2B, manufacturing, industrial equipment, or technology.
- Strong Copywriter: Ability to translate technical product specs into practical business benefits.
- Tool Stack Comfort: Experience with CRMs (Salesforce), CMS platforms, email automation, and basic graphic design tools.
- Commercial Mindset: Comfortable engaging with technical customers, working alongside sales, and identifying business opportunities at trade shows.
- Self-Starter: Proven ability to manage multiple priorities independently in a "Department of One" environment.
- Degree: Bachelor’s in Marketing, Communications, Business, or a related field.
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