Sales Manager - Upfit & Parts

GENERAL DESCRIPTION: The Sales Manager leads AEV's Upfit and Parts Sales teams, driving revenue across both B2B and B2C channels. This role owns sales planning and execution, training, and team development — identifying new revenue opportunities, building out sales processes, and growing the overall business.

• Set monthly, quarterly, and yearly sales targets for Outside Upfit, Retail Upfit, and Parts Sales
• Identify and act on opportunities to grow revenue across all sales channels
• Identify and analyze market dynamics, sales trends, and competitive activity to inform product strategy
• Use dealer feedback and industry insight to forecast demand and price new products

• Build and run sales training curricula for the team
• Provide individualized mentorship and coaching to reps at all experience levels
• Create a team culture centered on accountability, selling skill, and continuous improvement
• Provide backup coverage for sales team members as needed

• Partner with Customer Service to understand recurring customer needs and concerns, and develop process improvements
• Work with Marketing to align campaigns, messaging, and collateral with sales objectives
• Build strong working relationships across all departments to remove roadblocks to provide an excellent customer experience
• Support the Director of Sales and Marketing in executing company-wide sales strategy

• Manage the sales team's vehicle fleet, including selling pre-owned vehicles
• Represent AEV at nationwide trade shows, dealer events, and industry expos

• Strong understanding of and interest in the automotive and aftermarket industry
• Excellent written and verbal communication skills
• Proficient with Microsoft Office and general computer systems; able to learn internal systems quickly
• Ability to travel to represent AEV at shows and events, meet key dealers and support the outside sales teams
• Off-road or motorsports sales experience a plus, not required

• Bachelor's degree in Business Administration, Marketing, or related field
• Strong analytical skills, detail-oriented and strong organizational skills
• Able to manage a high volume of work efficiently
• Comfortable working across departments and building relationships at all levels
• Passion for automotive, off-road, or overland adventure a plus

• Able to stand/walk for extended periods and communicate clearly during walk-around demonstrations, including on-camera for website and social media
• Able to walk alongside vehicles for video/photo shoots
• Able to sit 75%+ of the day
• Trade show/event work requires walking, standing for long periods, carrying display items up to 50 lbs., and bending, kneeling, grasping, and crouching to set up/tear down displays
• Able to hear and see large trucks moving in and out of a shop, trade shows, and events

Job descriptions are an indication of the type of work expected, are not limited to the responsibilities listed, and are subject to change.