Group Marketing Director; Platform & Systems

Group Marketing Director (Platform & Growth)

Location: Woburn, MA (On-site/Hybrid)

Company: 3

LED Group

Reports to: CEO

3

LED Group is a growing, vertically integrated lighting and photonics platform with multiple operating companies, including Fusion Optix, LEDdynamics, LEDSupply, Prolume Lighting, and Xico Lighting. We design and manufacture optical systems, LED engines, drivers, and architectural lighting products serving OEM, specification, and commercial markets.

We are in an active builder phase—strengthening platforms, systems, and operating discipline across the group while continuing to grow organically and through acquisition.

This is not a traditional marketing director role.

The Group Marketing Director owns the design, governance, and performance of 3

LED's commercial marketing platforms across multiple operating companies. This role sits at the intersection of marketing, ecommerce, CRM, and general management.

You will act as a peer to General Managers, designing how marketing systems translate into pipeline quality, conversion, and revenue—while building a small, high-leverage central marketing studio that supports the brands.

If you enjoy building systems from scratch, operating in ambiguity, and turning infrastructure into measurable commercial outcomes, this role is likely a strong fit.

• Own 3
  
  LED’s marketing, ecommerce, and CRM platforms as commercial backbones—not just tools.
• Define what is centralized vs. business-specific across brands.
• Establish governance, standards, KPIs, and data discipline (with Salesforce as a core system).
• Design build → standardize → handoff models so operating companies can own execution over time.

• Lead the initial build and scaling of ecommerce capabilities for Fusion Optix and LEDdynamics.
• Ensure ecommerce is integrated with CRM, pricing, inventory, and sales workflows.
• Define success metrics beyond traffic (conversion quality, margin contribution, pipeline signal).
• Support the revitalization of LEDSupply’s digital and ecommerce positioning.

• Build and lead a small central team (3–4 people) including brand & campaign leadership, digital/ecommerce systems, and UX/design systems.
• Ensure the studio delivers leverage across brands without becoming bureaucratic.
• Personally get hands-on early, then step back as systems stabilize.

• Govern brand architecture across the group (parent brand + operating companies).
• Ensure clarity, credibility, and consistency across specifiers, partners, and customers.
• Elevate technical storytelling and value articulation—especially in specification-driven markets.
• Focus on brand as a commercial asset, not just creative expression.

• Act as a thought partner to GMs on pipeline development, positioning, and growth strategy.
• Align marketing systems tightly with sales workflows and accountability.
• Bring a revenue, margin, and operational lens—not just marketing outputs.

• You have owned marketing systems that directly supported revenue and pipeline
• You’ve operated close to GMs or held P&L / GM-adjacent responsibility.
• You are comfortable building platforms before teams.
• You enjoy working with small, senior teams and getting into the weeds when needed.
• You think in systems, sequencing, and handoffs—not just campaigns.

• Brand-only or communications-only leaders.
• Campaign or demand-generation specialists without platform ownership.
• Enterprise transformation leaders who prefer mature infrastructure and large teams.
• Agency-first or consulting-only profiles.

• 10+ years in B2B marketing, commercial growth, or related leadership roles.
• Experience owning or governing CRM (Salesforce strongly preferred) and ecommerce platforms.
• Demonstrated success building marketing systems in complex or multi-business environments.
• Strong judgment in technical, specification-driven, or industrial markets preferred.
• Comfort operating in a hands-on, builder-stage company.

• Direct access to…