Senior Product Manager

When joining Perkin Elmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and One Source services.

Covaris, LLC., a Perkin Elmer company, is a profitable and rapidly growing technology company headquartered in Woburn, Massachusetts.

Covaris developed the proprietary and patented Adaptive Focused Acoustics™ (AFA) technology platform, holding a leadership position in sample preparation for DNA sequencing and providing significant benefits to drug delivery and formulation development. For more information, visit

Summary:

This position is ideal for a self-motivated individual with extensive experience in product management. The candidate should have a high level of curiosity about our customers’ needs and be able to translate their needs into a clear and concise message to help develop solutions. The candidate also needs to have experience with product marketing in order to craft a successful Go to market approach, and provide the support needed for enabling Sales team to make the product successful in the market.

The successful candidate needs to be a creative and resourceful team player, working closely with all functions at Covaris (Marketing, Sales, Applications, Business development, R&D, Manufacturing, and Engineering).This position will be located on-site at our global headquarters in Woburn, Massachusetts. This role is for a newly launched product area in Whole Blood collection and Extraction System, and will span responsibilities across technical product management (voice of customer, requirements, business case, pricing, roadmap, and Go/No-Go) and product marketing / go-to-market (positioning, messaging, segmentation, competitive intelligence, and sales enablement).

Own the product strategy, roadmap, lifecycle management, and NPI backlog / sustaining-request prioritization for their product line; refresh the strategy at least half-yearly as an input to the annual operating plan. Build and maintain competitive intelligence and market-trend analysis for the product line Own go-to-market deliverables: value proposition, positioning and messaging, customer segmentation and targeting, and the product launch plan for the top application areas.

Create and maintain sales enablement assets as well as lead product training to the sales team Drive in-market Voice-of-Customer in partnership with customer facing teams Act as the subject-matter expert and single owner for their product line. Coordinate the deployment of materials to Covaris’ distribution partners. Create and own technical product requirements, business cases, revenue models, revenue and pipeline goals for their products Own adoption and revenue for the product line along with setting metrics, goals, governance and reporting to senior leadership Maintain deep domain expertise sample collection market, competition and trends Ownership of progress and completion of New product developments in their application area including launch plan.

25-30% travel (domestic and international) for customer visits, co-travel with commercial teams, and key conferences

Preferred advanced degree in a biological field with experience in genomics and/or next-generation sequencing (NGS) workflows. Experience with blood/sample collection market and applications; experience in Proteomics or oncology is a plus 10+ years of experience in product management and/or product marketing, preferably in the life sciences or diagnostics industry. Extensive experience in presenting to Senior leadership, synthesizing information, story-telling Adept at building business case models, revenue and pipeline modeling, price…