Director, Marketing Analytics & Automation

Director, Global Marketing Analytics & Automation

Monotype seeks a senior leader to shape the roadmap for marketing analytics, technology, and AI-driven insights, build a modern marketing intelligence ecosystem, and lead a high‑performing global team.

• Lead the global strategy for marketing analytics, marketing intelligence, and AI‑enabled insights to improve decision‑making, customer engagement, and revenue outcomes.
• Translate complex data into clear business insights for senior leadership and build predictive models to forecast marketing performance and pipeline impact.
• Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting.
• Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and align marketing investments with business outcomes.
• Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics and AI capabilities.
• Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure.
• Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems.
• Build and lead a high‑performing global team across marketing analytics, automation, and operations.
• Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy and drive continuous improvement.

• Bachelor’s degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred.
• 10–15+ years of experience in marketing analytics, operations, or technology leadership roles.
• Deep knowledge of analytical tools such as Path Factory, Marketo, 6th Sense, and others.
• Proven experience building dashboards, developing CAC frameworks, and tying analytics back to ROI.
• Proven experience leading data‑driven marketing transformation within B2B SaaS, technology, or digital platforms.
• Strong background in advanced analytics, predictive modeling, and data visualization.
• Experience implementing AI and machine learning capabilities within marketing environments.
• Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics.
• Expertise across modern marketing technology ecosystems, including CRM, CDP, and analytics platforms.
• Experience managing complex global marketing technology stacks.
• Strong executive communication skills and the ability to influence senior leadership using data‑driven insights.
• Proven ability to lead cross‑functional teams and drive organizational change through data and technology.

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage.
• Competitive compensation with corporate bonus program and uncapped commission for quota‑carrying sales.
• Creative, innovative, global working environment.
• Highly engaged events committee to keep work enjoyable.
• Reward & recognition programs, including President’s Club for all functions.
• Professional onboarding program with robust targeted training for sales.
• Development and advancement opportunities through high internal mobility.
• Retirement planning options to save for your future.

The US pay range for this position is $150,000 – $190,000 annual base salary. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience.

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.