Business Development Coordinator

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OPTO designs and manufactures retail fixtures for domestic and international markets. We are a design-led company driven by innovation, a passion for helping our clients succeed, and communication. Our team applies creative thinking across customer proposals, product development, and operations to deliver tailored retail solutions. The excitement, innovation, and passion from all of our team members allows us to curate the best solutions for any retail environment.

With in-house engineering and a responsive, collaborative culture, we adapt quickly to customer needs and provide industry-leading speed and reliability, earning long-term partnerships through performance and trust.

Job Summary:

OPTO is seeking a motivated and detail-oriented Business Development Coordinator to support our design-led sales and marketing teams. This role blends strategic outreach, market research, and internal coordination to help drive growth and expand our reach into targeted retail segments. From initial prospecting to tradeshow support, the Business Development Coordinator ensures our outreach efforts are timely, professional, and aligned with OPTO’s business goals.

The ideal candidate thrives in a fast-paced environment, enjoys building authentic relationships, and is energized by behind-the-scenes contributions that lead to visible results.

This position requires travel to attend industry events, such as conferences and trade shows. Depending on prospects and project opportunities, travel for client visits may also be needed.

Key Responsibilities:

Research & Prospecting

• Research and identify potential retail clients and A&D firms using platforms like Zoom Info and Linked In
• Take ownership of specific retail segments previously researched by the team; maintain, update, and build upon these segment portfolios for ongoing growth
• Monitor capital projects across sectors such as collegiate, hospitality, stadiums, and live events
• Stay current on retail trends, competitive activity, and industry shifts to inform outreach strategies
• Track upcoming trade shows, networking events, and speaking opportunities

Outreach & Lead Generation

• Focus primarily on warm outreach—including post-tradeshow follow-ups and marketing-generated leads
• Execute cold outreach (email, Linked In, mailers) as directed by your manager, based on industry trends and high-potential accounts
• Craft and deliver prospect communications in coordination with the Marketing team
• Support efforts to re-engage past clients and keep conversations active with warm leads
• Schedule and coordinate meetings, Lunch & Learns, and sales support materials

CRM & Data Management

• Maintain and update lead records in CRM platforms (Salesforce, Hub Spot)
• Segment and organize contact lists for targeted outreach
• Track inquiry activity and report on lead status to support team visibility and planning
• Maintain ownership over your portion of the CRM dataset—ensuring clean, current, and complete records
• Coordinate logistics for trade shows and industry events—including shipments, schedules, and on-site materials
• Prepare outreach collateral, sample kits, and A&D library packages
• Assist with pre- and post-show communications and lead tracking
• Work closely with Marketing to ensure consistent messaging across touchpoints
• Natural relationship-builder who connects easily with others while maintaining authenticity and professionalism
• Self-starter with a growth mindset and eagerness to learn about the retail industry and OPTO’s product offerings to engage confidently and knowledgeably with prospects and clients
• Curious and confident—comfortable asking questions, digging into details, and building product knowledge to support meaningful conversations
• Detail-oriented with excellent time management and follow-through
• Team player who collaborates effectively across departments to support shared goals
• Adaptable and resourceful—able to prioritize tasks, shift gears quickly, manage multiple conversations at once, and stay organized in a fast-paced, multitasking environment

Qualifications:

• Associate’s or Bachelor’s degree in…