Senior Director, Advertising, Data Monetization

• Direct and mentor a team of 9 FTEs, including the Head of Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield, and their respective teams
• Own the overarching business strategy for Verizon’s ad products, including premium lock-screen inventory, digital OOH, and owned properties
• Oversee the development of the GTM strategy and support the Head of Media Sales in securing foundational alpha/beta advertisers with major advertising holding companies and tier-1 brands
• Guide the Product and Engineering teams in managing critical third-party vendor relationships and building privacy-first ad solutions
• Ensure the team effectively manages yield, pricing strategies, and inventory flow to maximize revenue without cannibalizing premium core placements
• Act as the primary liaison between the advertising division and broader Verizon leadership, collaborating heavily with Data Strategy, Legal/Privacy (CPNI), and core telecommunications business units

• Bachelor's Degree or equivalent years of experience
• Master's Degree highly preferred
• Minimum of 10-12+ years of progressive leadership experience in ad-tech, media sales, digital advertising, or retail media networks
• Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one experience)
• Deep understanding of the mobile advertising ecosystem, programmatic architecture, data clean rooms, and digital yield management
• Strong executive presence with a track record of driving multi-million dollar revenue growth and managing enterprise-level vendor relationships
• Ability to navigate and lead within a complex, highly matrixed corporate environment

Demonstrates expertise in leading high-performing teams within the ad-tech and digital advertising sectors, with a strong focus on strategy development, revenue growth, and vendor relationship management. Proficient in navigating complex corporate environments while driving innovation in mobile advertising and programmatic solutions.

• Leadership Experience
• Ad-Tech Expertise
• Revenue Growth Management
• Cross-Functional Team Building
• Vendor Relationship Management

• Digital Advertising
• Programmatic Architecture
• Yield Management
• Data Clean Rooms
• GTM Strategy Development
• Pricing Strategies
• Inventory Management
• Business Strategy
• Ad Product Development
• Privacy-First Solutions

• Executive Presence
• Collaboration
• Mentoring
• Communication