Digital Marketing Manager

Location: Northern New Jersey | Hybrid, 3 days per week

Our client is seeking a hands-on, performance-driven marketing leader to own digital media planning, execution, and optimization for a growing portfolio of established face care brands. This role is ideal for someone with strong experience across paid social, Amazon/retail media, and programmatic channels who is comfortable using real-time performance data to make investment decisions.

• Build and manage digital media plans and budgets across paid social, retail media, programmatic, and other digital channels.
• Monitor in-flight performance and reallocate spend to improve ROAS, MROI, and growth outcomes.
• Partner with e-commerce and retail media teams to optimize Amazon investment alongside organic and retail merchandising efforts.
• Manage media buying and programmatic agency partners.
• Create and maintain reporting dashboards and KPI tracking for digital media performance.
• Collaborate with brand and creative teams to ensure media plans and creative assets are tailored to each channel.
• Support community and creator-seeding initiatives with paid amplification strategy.

• 5+ years of digital or performance media experience.
• Strong background in paid social and Amazon or retail media planning and optimization.
• Experience with media and measurement platforms such as Meta Ads Manager, Amazon DSP, Google Analytics, or comparable tools.
• Strong quantitative skills and confidence building, defending, and optimizing media plans against clear performance targets.
• Beauty, personal care, or CPG experience is preferred; strong performance-marketing experience is most important.