Portfolio Optimization Manager

Welcome to Haleon. We’re a purpose-driven, world‑class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance‑focused culture.

As Portfolio Optimization Manager, you will be responsible for leading Haleon US’s marketing effectiveness agenda through the development and application of Marketing Mix Modeling (MMM), portfolio optimization, and resource allocation capabilities. Acting as a trusted advisor to Marketing, Finance, Commercial, and Executive Leadership teams, you will translate complex analytical outputs into actionable recommendations that maximize business growth, improve return on investment, and support strategic decision‑making.

This role will serve as the US lead for Marketing Mix Modeling and investment optimization, driving the development and adoption of analytical frameworks that enable evidence‑based allocation of marketing investments across brands, and channels. In addition, this position will be responsible for leading both internal analytics talent and external agency and consulting partners, ensuring the delivery of high‑quality insights while fostering a culture of innovation, accountability, and continuous improvement.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

• Lead Haleon US's Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
• Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
• Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
• Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
• Support business scenario planning and investment simulations to evaluate opportunities, trade‑offs, and risks.
• Collaborate with internal stakeholders and external analytics partners to ensure delivery of high‑quality, actionable insights.
• Manage external analytics, consulting, and measurement partners to ensure analytical rigor, efficient resource utilization, and alignment with business priorities.
• Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.
• Establish performance expectations, provide ongoing coaching, and support career development for team members.
• Build organizational capabilities by driving adoption of marketing effectiveness tools, frameworks, and best practices.
• Identify and evaluate emerging analytical methodologies, technologies, and approaches that strengthen decision‑making capabilities.
• Influence senior leadership through compelling data storytelling and…