Medical Office Marketing Coordinator

Overview

Position:
Medical Office Marketing Coordinator
Company:
Medi-Weight loss of Woodbridge (Stafford, Fredericksburg)

Location:

Woodbridge

About Us:

Join our thriving team at Medi-Weight loss of Woodbridge where we're dedicated to transforming lives by helping individuals achieve their health and weight loss goals. Our personalized medical weight loss programs, combined with a supportive and caring environment, make us a leader in the industry. We are seeking a talented and experienced Marketing Coordinator to enhance our team.

Job Summary:

We are looking for a results-driven Marketing Coordinator to grow our patient base and strengthen our community presence. This role requires a daily physical presence at the office and a weekly presence in the community to build strategic referral partnerships. The Marketing Coordinator will have access to corporate-approved marketing assets, including radio/TV, direct mail and lead response templates and graphic design support allowing the focus to be on local execution rather than starting from scratch.

• Digital Marketing:
  Execute and manage social media accounts to engage with the local community.
• Lead Conversion Management:
  Oversee the Patient Lead system to track inbound inquiries, manage text/call follow-ups, and convert digital leads into initial consultations.
• Community Partnerships:
  Attend local networking groups, health fairs, and business expos to represent the practice and generate leads.
• Partnerships:
  Establish "Preferred Provider" relationships with local health care offices, fitness centers, corporate HR departments, etc. to create a steady stream of referrals.
• Social Proof & Success Stories:
  Coordinate the ethical and HIPAA-compliant collection and promotion of before-and-after photos and video testimonials.
• Retention Marketing:
  Implement email, Slick Text campaigns, slipping and dormant patient calls to motivate and improve program adherence.
• Performance Tracking:
  Assist in analyzing monthly metrics (cost per lead, new patient volume, Google rankings) and report findings to the Practice Administrator.

• Content Capture:
  Serve as the in-house "creator" by filming patient testimonials and "day in the life" office tours for social media, helping to showcase and personalise our office and clinical team.
• In-Office
  
  Experience:
  
  Ensure all in office signage and brochures are current and visually appealing to encourage word-of-mouth referrals from existing patients.
• Event Planning:
  Organize on-site "Open House" events or informational seminars to convert prospective leads into new patients.
• Extroverted Personality:
  High comfort level with public speaking and cold-approaching potential partners.
• Local Market Knowledge:
  Deep familiarity with the local business landscape and community demographics.

• Education:
  
  Bachelor’s degree in Marketing, Communications, or a related field.
• Experience:
  
  1-3 years of experience in healthcare marketing or a similar professional services role.
• Skills:
  
  Proficiency with Google Ads, Social Media, basic content creation software like Canva or Adobe Creative Suite.
• Knowledge:
  Understanding of HIPAA compliance and medical industry regulatory standards.

Base salary is typically supplemented by performance bonuses based on the KPI performance numbers for the office.

• Flexible schedule
• 401K matching
• PTO (Full time and Part time)
• Bonuses