Business Development Representative

Overview

Business Development Representative - ABA Centers of Virginia
Woodbridge, VA

We are the nation's fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we've scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today's healthcare landscape. We've achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes. Our corporate team plays a mission-critical role—developing scalable systems, managing risk, and driving the analytics that power our growth.

If you're a strategic thinker who thrives in a fast-paced, purpose-driven environment, this is a unique opportunity to help shape the future of autism care while building on a legacy of operational excellence.

Are you a high-performance business-development professional with proven healthcare experience who knows how to get past gatekeepers and win over doctors and healthcare decision-makers? This role focuses on reducing wait times for autism diagnosis and ABA therapy. As a Community Outreach Liaison
, you will generate leads and build strong relationships with families and local organizations.

Lead Generation & Prospecting

• Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
• Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
• Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
• Qualify and document lead potential, partner alignment, and readiness for engagement.
• Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
• Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
• Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
• Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.

Territory Development

• Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities.
• Analyze referral patterns and territory performance to refine targeting efforts.
• Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
• Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
• Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
• Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
• Must maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.
• Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
• Submit regular outreach reports, territory updates, and event summaries.
• Participate in weekly sales calls, coaching check-ins, and training.

Salesforce & Pipeline Management

• Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
• Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
• Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
• Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.

• Bachelor's degree in communications, Marketing, Business Administration, Social Work, or a related field
• Minimum of 4+ years of experience in…