Senior Brand Marketing Executive | FMCG

Brand Marketing Executive

Salary: $5000 - $6500

Working days:
Monday - Friday (7.30am - 5pm /8am - 5.30pm / 8.30am - 6pm)

Location:

Woodlands

• Drive brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives.
• brand visibility and drive sales growth.
• Collaborate with Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.
• Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks and ensure continuous sales performance.
• Prepare, track, and analyse monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
• Develop, execute, and evaluate trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
• Manage brand promotional funds with a focus on generating sales growth and measurable returns.
• Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.
• Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.

• Degree/Diploma in Business, Marketing, or related field.
• 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
• Knowledge of retail and trade channels, with hands‑on experience in promotions and campaign execution.
• Proficient in Microsoft Office (Excel, PowerPoint).