Marketing Manager

Marketing Manager page is loaded## Marketing Manager locations:
Charter Dura-Bar - Woodstock, ILtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R07479## Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better.  Join the team and become part of our family!
** Charter Casting is hiring a Marketing Manager!
** The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth. This role partners with cross-functional teams to develop marketing plans, support portfolio planning, and strengthen the company’s presence in key market segments. The Marketing Manager owns customer-facing messaging across all channels including digital, sales enablement, and marketing collateral, while protecting and elevating the company’s brand and value proposition.
** What you'll need:
*** Bachelor’s Degree in Marketing, Business, or a related degree.
* Seven plus years’ experience managing customer relationships and driving new business development efforts.
* Experience developing customer acquisition, customer retention and cross sell campaigns.
* Experience working with external marketing agency.
* Experience with strategic business planning.
* Experience in marketing systems/principles as they relate to volume/cost/price relationship.
* Previous success leading others in cross-functional teams.
* Demonstrated ability to collaborate and influence others throughout the organization.
* Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.
* Knowledge of process control and Continuous Improvement systems.
* Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.
* Knowledge of cost and margin drivers and their value in the market.
* Proficiency with advanced features of Microsoft Office and Adobe software products.
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* Preferred experience:

*** Master’s Degree in Marketing, Business Administration, or related advanced degree.
* Strong working knowledge of the metals manufacturing industry.
* Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.
* Practical experience in the application and administration of marketing management requirements in a manufacturing environment.
** What you'll focus on:
*** Lead design and deployment of cross-functional strategies to execute new market and product opportunities
* Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.
* Lead efforts to identify and protect brand identity and customer facing value proposition.
* Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers.
* Lead and participate on the annual portfolio planning process and associated marketing plan development and execution.
* Lead market promotional activity and communications for both prospects and current customers with press and trade publications.
* Develop and maintain an annual Marketing budget that accomplishes business goals and objectives.
* Assist with the development of product and price forecasts.
* Assist with the development of the annual business plan and strategy.
* Support the development of a comprehensive strategic plan to advance market presence.
* Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts.
* Support Inside and outside sales with messaging and scripts that achieve business objectives.
* Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives.
* Represent the company at industry association meetings.
* Provide accurate market information for expansion and capital expenditures.
* Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program.
* Identify opportunities for strategic partnerships.
* Provide periodic formal presentations of go to market activities and associated marketing plans.#LI-Hybrid#LI-AF1

The annual hiring range for this position is: $132,900-$166,100. The actual base pay offered to the successful candidate will depend on various factors, including but not limited to job-related skills, experience, and qualifications. Compensation decisions are tailored to the unique circumstances of each position and candidate.

We offer comprehensive health, dental, and vision benefits, along with a 401(k) plan that includes employer matching and profit sharing. Additionally, we offer company-paid life insurance, disability coverage, and paid time off (PTO).
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