Salesperson, B2B Sales

Designotype Sales / Account Rep is responsible for driving profitable business-to-business (B2B) sales growth through new customer acquisition, expansion of existing commercial accounts, disciplined follow-up, and consistent use of the company CRM process.

This is a proactive outside/inside sales role for a self-directed professional who can independently build a pipeline, prioritize opportunities, develop relationships with business decision-makers, and take ownership of measurable sales results without constant supervision.

The position is expected to develop commercial accounts through prospecting, outbound calls, email, networking, onsite visits, referrals, and strategic account development. Strong customer service is important, but it does not replace active selling and new-business development.

• Consistently prospect for new commercial customers rather than relying on inbound leads, walk-in traffic, or existing accounts.
• Target organizations with recurring print, signage, branding, graphics, apparel, vehicle graphics, display, and related production needs.
• Conduct outbound cold calls, targeted emails, referrals, networking, social outreach, and in-person prospecting.
• Schedule and conduct onsite visits with prospective business customers and key decision-makers.
• Develop relationships with owners, purchasing staff, marketing teams, facility managers, operations leaders, contractors, municipalities,
• schools, manufacturers, retailers, property managers, and other commercial buyers.
• Qualify opportunities based on fit, purchasing potential, timing, margin, decision process, and long-term account value.
• Maintain a healthy pipeline of qualified B2B prospects and convert opportunities into active, repeat commercial accounts.

Consistent CRM use is an essential function of this position. The CRM is the required system for managing prospects, opportunities, activities, follow-up, and pipeline visibility.

• Enter qualified prospects, contacts, opportunities, customer interactions, quote activity, and meaningful sales conversations into the CRM.
• Document calls, emails, meetings, customer needs, objections, next steps, estimated value, close date, and opportunity stage.
• Create and complete follow-up tasks within established company intervals.
• Review CRM activities and pipeline daily; keep records current enough that management can understand sales status without requesting separate updates.
• Use CRM reporting to identify stalled quotes, inactive customers, overdue follow-ups, declining accounts, and new sales opportunities.
• Move opportunities through a defined sales process from prospecting to qualification, quote, follow-up, close, production handoff, and

• Actively grow existing commercial customers by identifying products and services they currently purchase elsewhere.
• Conduct account reviews with key customers and identify repeat-order, cross-sell, and larger-project opportunities.
• Reactivate inactive or declining business accounts and document the recovery plan in the CRM.
• Build broader relationships within customer organizations to reduce dependence on a single contact.
• Operate as a consultative salesperson and account developer - not solely as an order taker or customer service representative.

• Follow up promptly and persistently on significant quotes until the opportunity is won, lost, postponed, or otherwise resolved.
• Identify and document why quotes do not convert; address objections involving price, timing, materials, specifications, service, or
• competition.
• Meet or exceed established monthly, quarterly, and annual sales goals.
• Manage for gross profit dollars and gross margin, not revenue alone; avoid unnecessary discounting and follow pricing guidelines.
• Identify profitable solutions through product selection, quantity, materials, production methods, installation, and value-added services.

• Plan and manage daily sales activity with limited direct supervision.
• Develop prospect lists, schedule customer visits, prioritize high-value opportunities, and maintain an organized follow-up calendar.
• Take initiative when an account or opportunity requires action; meet deadlines without repeated reminders.
• Communicate significant opportunities, risks, customer issues, and resource needs to management.
• Accept ownership for sales results, CRM accuracy, prospecting activity, follow-up execution,…