Senior Manager, Sales Operations and Analytics - CVS Media Exchange; CMX

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange is hiring a Senior Manager, Sales Operations & Analytics. This role sits within the CMX Sales org and reports to the Lead Director, Sales Strategy & Operations.

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full‑funnel ad solutions leverage CVS's in‑store and online data, extensive reach, and provide measurable results for our clientele. With a range of flexible pricing and buying models, including self‑service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Manager, Sales Operations & Analytics is responsible for driving the operational effectiveness, rigor, and performance visibility of the sales organization. This role oversees core sales processes including forecasting, pipeline management, reporting, and planning to ensure consistent execution against revenue targets.

Working closely with Sales leadership and cross‑functional partners, this individual delivers accurate insights, standardized processes, and scalable infrastructure that improve forecast accuracy, optimize sales productivity, and enable data‑driven decision‑making. The role requires a strong balance of analytical expertise, operational discipline, and stakeholder partnership to support day‑to‑day sales execution and long‑term performance improvement.

This role partners closely with Sales, Product, Marketing, Partnerships, Sales Enablement, Business Systems, and Revenue Operations to ensure the sales organization is equipped with the tools, processes, and insights needed to achieve revenue targets. This individual balances strategic thinking with operational execution, translating data and market insights into actionable plans, scalable processes, and clear performance visibility.

• Own and manage core sales operations processes, including pipeline management, opportunity tracking, and forecasting cadence (weekly, monthly, quarterly, annual)
• Establish and enforce standardized sales processes, definitions, and workflows to ensure consistency and data integrity across the sales organization
• Partner with Revenue Operations and Business Systems to optimize CRM (Salesforce) processes, reporting structures, and system adoption
• Monitor pipeline health, including stage progression, conversion rates, and deal velocity, to ensure accurate visibility into business performance
• Support sales goal setting and quota allocation processes, ensuring alignment to revenue targets and organizational priorities
• Identify process gaps and inefficiencies, driving continuous improvement initiatives to increase scalability and seller productivity

• Lead the sales forecasting process, ensuring accuracy, consistency, and transparency through disciplined pipeline inspection and risk assessment
• Develop and maintain standardized reporting and dashboards that provide visibility into pipeline, bookings, revenue, and key performance metrics
• Conduct regular analysis of sales performance against targets, identifying trends, risks, and opportunities across teams, categories, and products
• Partner with Finance and Revenue Operations to align pipeline reporting with bookings, billed revenue, and incentive compensation (SIP) calculations
• Support monthly, quarterly, and annual business reviews by delivering clear, actionable performance insights and executive‑ready reporting
• Translate data into practical recommendations that improve forecast predictability, pipeline conversion, and overall sales…