Promo and Coupon Planning, Senior Analyst

We’re building a world of health around every individual — shaping a more connected, convenient, and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family, and one community at a time.

CVS Health has a powerful purpose – “Bringing our heart to every moment of your health.” To enable this purpose, we have several initiatives, existing and new, that are reinventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company’s purpose and our Pharmacy and Consumer Wellness vision to be America’s most trusted health, wellness, and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are.

• Support your leader in participating in the building and execution of category‑level bi‑weekly promotional plans to deliver on event criteria, themes/claims, or strategically pre‑defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.
• Partner to build category and branded coupon offer pools that support category‑level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
• Ensure execution of brand‑level promo and coupon plans that drive unit lift and profitable sales growth in a win‑win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category‑level promotional KPIs, especially given yellow‑tag and store labor constraints.

• Partners cross‑functionally, within own team, to leverage outputs of current reporting tools and coordinate communications as needed.
• Executes on tactical steps within project plans with minimal support.
• Partners across departments in the Front Store (Loyalty, Promo, Category Managers, Supply Chain, Store Ops, etc.) to support the execution of project plans.
• Manage collaborative Promotional and Coupon web‑based submission tools for maintenance, testing, validation, and data entry.
• Identify and communicate plans, risks, and opportunities with team leaders.
• Participates in meetings/calls with cross‑functional partners.
• Follows‑up on strategic initiatives and provides performance summary.

• Continually partners across Category Promo & Coupon Planning & Execution team to evaluate performance against category KPIs based on performance vs. forecast.
• At the direction of leadership, evaluates promo & coupon programs & individual offers for category/branded impact & plans for future based on performance metrics – parameters include categories, brands, SKUs, offer types, offer depth, offer frequency, start/end dates, etc. leveraging overall coupon capabilities.
• Leverages a results‑oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and deliverables. Empowers the team to drive action steps to bring to completion.
• Optimizes use of data to support execution of key programs and processes; ensures feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness.

• Supports reporting and analysis for deep dive/follow up questions related to current state of Front Store sales and progression towards shared goals.
• Adapts current reporting to inform strategies to predict and mitigate sales or assortment needs, in addition to identifying trends communicating those to the right partners as needed.
• Translates data insights into meaningful insights and actions.

The successful candidate will have a strong work ethic, be a self‑starter, and able to be highly productive in a dynamic, collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

• 5+ years’ experience of developing, implementing,…