Sales Advertising Operations Senior Manager - CVS Media Exchange; CMX

Role summary

The Senior Manager, Sales Operations & Analytics is responsible for driving the operational effectiveness, rigor, and performance visibility of the sales organization. This role oversees core sales processes including forecasting, pipeline management, reporting, and planning to ensure consistent execution against revenue targets. Working closely with Sales leadership and cross-functional partners, this individual delivers accurate insights, standardized processes, and scalable infrastructure that improve forecast accuracy, optimize sales productivity, and enable data-driven decision-making.

The role requires a strong balance of analytical expertise, operational discipline, and stakeholder partnership to support day-to-day sales execution and long-term performance improvement. This role partners closely with Sales, Product, Marketing, Partnerships, Sales Enablement, Business Systems, and Revenue Operations to ensure the sales organization is equipped with the tools, processes, and insights needed to achieve revenue targets. This individual balances strategic thinking with operational execution, translating data and market insights into actionable plans, scalable processes, and clear performance visibility.

• Sales Operations execution & process management
• Own and manage core sales operations processes, including pipeline management, opportunity tracking, and forecasting cadence (weekly, monthly, quarterly, annual)
• Establish and enforce standardized sales processes, definitions, and workflows to ensure consistency and data integrity across the sales organization
• Partner with Revenue Operations and Business Systems to optimize CRM (Salesforce) processes, reporting structures, and system adoption
• Monitor pipeline health, including stage progression, conversion rates, and deal velocity, to ensure accurate visibility into business performance
• Support sales goal setting and quota allocation processes, ensuring alignment to revenue targets and organizational priorities
• Identify process gaps and inefficiencies, driving continuous improvement initiatives to increase scalability and seller productivity

• Lead the sales forecasting process
  , ensuring accuracy, consistency, and transparency through disciplined pipeline inspection and risk assessment
• Develop and maintain standardized reporting and dashboards that provide visibility into pipeline, bookings, revenue, and key performance metrics
• Conduct regular analysis of sales performance against targets, identifying trends, risks, and opportunities across teams, categories, and products
• Partner with Finance and Revenue Operations to align pipeline reporting with bookings, billed revenue, and incentive compensation (SIP) calculations
• Support monthly, quarterly, and annual business reviews by delivering clear, actionable performance insights and executive-ready reporting
• Translate data into practical recommendations that improve forecast predictability, pipeline conversion, and overall sales efficiency

• Support annual and in-year sales planning processes
  , including bottoms-up modeling, capacity planning, and performance tracking
• Partner with Sales leadership to identify gaps to target and develop action plans to improve performance
• Collaborate with Sales Enablement to reinforce process adoption, reporting usage, and sales best practices
• Provide ongoing operational support to the Sales organization, ensuring teams have the tools, data, and insights needed to execute effectively

• Serve as a key partner to Sales, Finance, Revenue Operations, and Sales Enablement to ensure alignment across forecasting, reporting, and planning processes
• Ensure consistent data definitions and reporting methodologies across teams to enable a single source of truth for performance tracking
• Proactively surface risks, inconsistencies, or data gaps, driving resolution and accountability across stakeholders

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 days a week (Tuesday
- Wednesday):

• We…