Sr. Principal Industrial Designer

SUMMARY

At Kids2, we reimagine how brands can make it easier for early‑stage parents by providing holistic solutions that transcend borders, categories, and aisles. As the Sr. Principal Industrial Designer, you will shape the future by designing products that help parents create tiny wins, keep babies safe and delighted across multiple brands worldwide. You will use developmental and consumer insights to establish engaging play patterns and learning opportunities through storytelling, thoughtful features, and design excellence in color and form.

• Create drawings, sketches, and renderings to convey new concepts and ideas to engineering, marketing, packaging, and management.
• Convey the “story” of how concepts were developed and create pitches for product/collection ideas with storyboards, trend/mood boards, drawings, sketches, and high‑quality renderings or animations.
• Interpret and apply trends and insights into forward‑thinking product design.
• Create 3D mock‑ups and kit‑bashed models to communicate scale and function.
• Develop 3D surface CAD to communicate design intent, evaluate vendor CAD to ensure adherence to design vision, and generate 3D‑printed models during the process.
• Drive projects from inception to completion while balancing design intent with constraints such as cost, manufacturing processes, and stakeholder inputs.
• Prepare control drawings, color specs, and descriptions for prototype and tooling model construction.
• Create marketing materials and displays to promote new ideas internally and externally.
• Run creative brainstorm sessions, build stories, essence, and play patterns for our portfolio of brands as they come to life in toys.
• Participate in formal and informal reviews and brainstorming sessions to generate new product ideas.
• Collaborate with outside vendors to supplement internal development resources.
• Support pre‑production efforts, including approvals of tooling drawings, material samples, and pre‑production product samples.
• Travel to Asia to work with designers and manufacturers three to four times a year (required).
• Build understanding of the target consumer, influenced by kid usability and parent expectations and needs.
• Other duties and responsibilities as assigned.

• 7+ years of experience in industrial, product, toy, or entertainment design (internships or co‑ops included).

• Undergraduate degree in Industrial Design, Product Design, Toy Design, or Entertainment Design.
• Attention to detail, excellent aesthetic sense for form and color, and strong teamwork.
• Strong visualization skills: 2D sketching.
• Basic understanding of business strategy and manufacturing materials/processes.
• Basic model‑making skills.
• Strong time‑management skills.

• Proficient in Adobe Creative Suite, Illustrator, Photoshop, etc. (required).
• Digital sketching software – Sketchbook Pro (required).
• Basic Microsoft Office:
  Word, Excel, PowerPoint (required).
• Surface modeling software – Alias/Solid Works (preferred).
• Parametric modeling software – Creo (optional).
• 3D visualization software – Bunkspeed/Keyshot (optional).
• 3D printer experience (optional).

The role requires frequent talking or hearing, sitting, using hands with reach, stooping, kneeling, crouching, or crawling, and occasionally standing or walking. The employee must lift or move up to 10 pounds regularly and up to 25–50 pounds occasionally. Visual abilities include close and distance vision, color vision, peripheral vision, depth perception, and focus adjustment.

General office environment.

Competitive pay, flexible hours, and generous benefits. Kids2 values a fun, family‑oriented workplace and supports team member activities, philanthropic efforts, and recognition programs.