Director, Offsite and Self Service Media Platforms — CVS Media Exchange; CMX

Overview

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. CVS Health® values passionate colleagues who care deeply, innovate with purpose, are accountable, and prioritize safety and quality. Join us and be part of something bigger — helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, agencies, and Pharma clients. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and unique positioning in the pharmacy and provider space to provide measurable results for our clientele. With flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

Role:
Director of Offsite & Self-Service Product — you will lead and be responsible for building best-in-class social, programmatic, and self-service advertising platforms that extend CMX’s reach beyond owned & operated properties and enable advertisers to activate with speed, flexibility, and precision. You’ll build scalable, automated solutions that extend CMX beyond owned channels and enable advertisers to activate with speed and precision, while ensuring compliance with privacy, data governance, and enterprise standards.

This role partners closely with Engineering, UX, Data Science, Partnerships, Legal, and Commercial teams to deliver high‑impact, advertiser-facing products and accelerate growth across CMX’s fastest‑expanding activation channels.

You will build and manage the offsite and self-service product roadmap, align business and technical needs, and serve as the “voice of activation and platform product” with stakeholders to ensure customer and enterprise needs are met.

• Strategic & Product Leadership:
  Define product vision and roadmap for offsite and self‑service platforms.
• Use CVS first‑party data, identity, and measurement assets to differentiate CMX across open and walled‑garden environments.
• Lead product discovery, build business cases, and prioritize high‑impact enhancements.
• Champion modular architecture, automation, and scalable platform design.

• Manage full lifecycle delivery—discovery through adoption—for social, programmatic, and self‑service products.
• Translate customer and campaign insights into actionable initiatives.
• Oversee rollout plans, dependencies, and risk mitigation.
• Partner with GTM and Ops teams to refine usability and drive adoption.

• Build strong relationships with Partnerships, Engineering, Analytics, Sales, Marketing, and Operations.
• Ensure privacy‑safe data usage in collaboration with Legal and Privacy teams.
• Integrate closed‑loop measurement and optimization with Data Science and Measurement teams.
• Evaluate and manage platform integrations with partnerships and procurement.

• Define and track key metrics for adoption, revenue, efficiency, and performance.
• Drive continuous improvement through experimentation and testing.
• Lead, mentor, and develop Product Managers, fostering a culture of accountability, customer‑centricity, and excellence.

• Stay current on programmatic, social, self‑service, identity, and privacy trends.
• Assess new partners and platforms to strengthen CMX’s ecosystem.
• Represent CMX externally as a subject-matter expert.

Adtech Platform Expertise — Demonstrated familiarity with modern advertising platforms.

• Demand-Side Platforms (DSPs) & Supply-Side Platforms (SSPs) – The Trade Desk, Google Display & Video 360 (DV360), Yahoo DSP, Magnite, Pub Matic, Index Exchange, etc.
• Social & data platforms – Liveramp, Meta, Tik Tok, Pinterest, Snap, etc.
• Data & Activation Infrastructure – Identity resolution and audience extension, Clean rooms and privacy-safe collaboration;
  Attribution and closed-loop measurement;
  Consent management and governance frameworks.

This role is hybrid and commutable to one of the following…