Director, Front Store Pricing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Director of Pricing leads pricing strategy for one or more business units. The role is positioned as a true commercial partner to the merchant organization — sitting alongside DMMs and VPMMs as a co-architect of category strategy, not as a downstream service provider. This Director sets the pricing position, executes against it through a high-performing team, measures the business impact, and is accountable for moving share, margin, and customer outcomes in the categories they own.

The role also plays a central part in the ongoing transformation of the pricing function — bringing the merchant perspective into platform and process design, championing new tools and methodologies inside their BU, and helping shift the function from operational service provider to strategic commercial partner.

• Set and execute pricing strategy in partnership with merchants
• Co-create category pricing strategy with DMMs/VPMMs:
  Reg/Net positioning, KVIs, water levels, GBB tiering, brand-tier laddering, zone intent.
• Translate merchant priorities (share, margin, acquisition, basket) into pricing actions and measurable targets.
• Lead pricing in category business reviews; present strategy, performance, and changes to merchant leadership
• Own WL strategy for assigned categories: competitive panel, benchmarking logic, and Reg/Net movement decisions.
• Drive pricing through the decision platform (auto-pilot, PM-judgment, escalations) so strategy flows into execution.
• Measure and own commercial impact
• Own the BU commercial scorecard: margin, share, KVI acquisition lift, forecast accuracy, basket impact.
• Set baselines and targets; report progress on cadence to the Executive Director and merchants.
• Investigate variances; isolate strategy, execution, market, or measurement cause and address it.
• Mine the audit log and learning loop for overrides, forecast variance, and competitor reactions; feed back into strategy.
• Turn analytics into commercial narratives merchants can act on: what worked, what didn't, next moves, recommendations.
• Be a thought partner to the merchant organization
• Build trust-based relationships with assigned DMMs/VPMMs; be the first call on pricing, not the last.
• Bring outside-in perspective — competitors, channels, category trends, test-market learnings (Raleigh, Chicago, PNW) — into strategy conversations.
• Challenge merchant thinking with data; push back when the commercial case doesn't hold.
• Bring fresh ideas: propose hypotheses, design tests, act on results.
• Represent the merchant view inside pricing; ensure platform and process reflect category realities.
• Help transform the pricing function
• Champion the platform transformation in the BU; drive adoption of new tools, workflows, and protocols with team and merchants.
• Co-design future-state workflows with the Executive Director and Engg & Analytics; ground platform decisions in real use cases.
• Pilot new methodologies in assigned BUs before chain-wide rollout; feed back what works and what needs refinement.
• Retire legacy processes, tools, and workarounds; hold the line against parallel paths.
• Build and develop the team
• Lead a team of Sr Managers, Managers, and Analysts; set expectations, give feedback, develop high-potential talent.
• Set BU operating standards for analysis, merchant engagement, decks, and decision docs.
• Build development plans for reports; sponsor their visibility with senior merchants.
• Hire for the future-state model: more commercial and analytical, less administrative than today.
• Foster curiosity, commercial ownership, and accountability.

• 10+ years of progressive experience in pricing, category management, commercial finance, retail strategy, or a closely-related…