Senior Marketing Manager - Hispanic Strategy Team

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
** Position Summary
** Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose:
Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.

As the Senior Marketing Manager for the Hispanic Strategy Team, you will help build trust with Hispanic communities by delivering culturally relevant, localized marketing that positions CVS Health as their preferred retailer. This position will play a crucial role within the Hispanic Strategy Team for driving innovation and ensuring that CVS operates on the forefront of consumer relevance.
** Responsibilities
* ** Lead and influence to drive work forward
* Communicate ideas clearly and persuasively to influence partners and stakeholders.
* Create compelling narratives to drive strategic initiatives forward
* Bring ideas to life through clear, impactful presentations and briefings.
* Confidently make decisions, or escalate where needed, to keep work moving forward
* Socialize the team’s work within marketing and other areas of the organization to create awareness of the team’s output and learnings
* Effectively prioritize work to maximize team’s impact
* Own project backlog and regularly adjust priorities based on business needs, consumer impact, and internal dependencies
* Consistently provide direction to the team on what projects and outcomes should be the focus alongside clear timelines
* Evaluate and filter opportunities coming to the team to determine how to allocate budget, time, and resources
* Build collaborative relationships
* Develop strong working relationships with partners across throughout the organization, including creative, media, analytics, merchandising and marketing channel experts.
* Reinforce a culture of trust, respect, openness, and accountability within the team
* Maintain an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward
* Leverage data and insights to develop business cases and marketing plans
* Constantly source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways
* Synthesize inputs to develop potential solutions and thoughtful actions
* Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners
* Develop the necessary learning agendas and KPIs to measure the impact on the business and provide learnings for future optimizations
** Required Qualifications
*** 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
* 3+ years of cross-functional leadership experience.
* 2+ years of retail marketing or retail agency/strategy experience.
* 2+ years of digital marketing experience including examples of testing and validating emerging opportunities
* 10% travel when needed for meetings, collaboration, and business needs
** Preferred Qualifications
*** Experience working in a highly-matrixed organization
* A customer-first mindset that drives decision-making within the in-store and online customer experience
* Omni-channel marketing experience with a strong understanding of paid, owned, and…