Manger, Digital Content & Brand Activation; Store Brands

Position Summary

The Manager, Digital Content & Brand Activation (Store Brands) supports growth across CVS Store Brands by executing against defined strategies and priorities across two distinct but complementary areas: digital business performance and optimization, and broader marketing activation programs. The primary focus of the role is executing digital performance, operations, and optimization work streams - including managing content workflows across PIM/DAM/CMS platforms, ensuring content accuracy and compliance, monitoring KPIs, preparing performance reporting, and supporting test-and-learn initiatives to drive continuous improvement.

The role also supports growth marketing and channel activation, partnering with Brand and Marketing teams to execute sampling, advocacy, education-led programs, and other brand activation efforts across digital and non-digital touchpoints. Across both work streams, the role surfaces insights, recommendations, and opportunities to inform decisions made by the Senior Manager and broader leadership.

• Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution.
• Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance.
• Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities.
• Partner cross-functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup.
• Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery.
• Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance; identify issues and elevate opportunities for improvement.
• Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations.
• Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision-making.
• Support and execute test-and-learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post-test readouts.
• Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability.
• Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance.

• Support execution of priority growth marketing initiatives, including advocacy, education-led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives.
• Partner cross-functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non-digital touchpoints.
• Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives.
• Track participation, engagement, and key performance indicators; compile results and summarize insights and learnings.
• Apply learnings to inform future activation efforts and support continuous improvement across marketing initiatives.

• Bachelor's degree or equivalent professional experience in Marketing, Digital Marketing, Communications, or a related field.
• Hands-on experience managing content workflows within PIM/DAM/CMS platforms such as Syndigo, STIBO, AEM, or similar systems.
• Demonstrated ability to manage multiple work streams simultaneously while maintaining strong accuracy, organization, and attention to detail.
• Analytical capability with experience supporting performance reporting, dashboards, and structured business reviews, including working with large data sets.
• Ability to synthesize data into clear, concise, and actionable summaries, highlighting insights, risks, and opportunities.
• Proficient in building executive-ready decks and visual summaries (PowerPoint/Slides), clearly communicating performance results, insights, and next-step recommendations to cross-functional and leadership audiences.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Ability to operate independently within defined strategic frameworks, escalating risks and opportunities appropriately.
• Demonstrated ability to lead end-to-end execution of programs and work streams as an individual contributor, driving outcomes through influence and cross-functional coordination rather than direct management.
• Experience supporting brand activation, sampling, advocacy, or education-led…